Social Media Content Specialist Job at Promote Project in San Francisco

Social Media Content Specialist Location: Remote (U.S.-based) Description: The Social Media Content Specialist is a creative self‑starter on the Social Team, reporting to the Head of Social. This role focuses on conceiving, creating, editing, and publishing high‑quality, platform‑native content that brings the AllTrails brand to life and inspires people to share it across social channels. What You’ll Be Doing Concepting, creating, and editing platform‑native social content, with a primary focus on Instagram and TikTok Developing and executing the social content calendar, ensuring timely, on‑brand, and culturally relevant publishing Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails Writing clear, engaging captions and short‑form copy that sounds human, inviting, and unmistakably on‑brand Collaborating closely with designers, marketers, and cross‑functional partners to bring campaigns, launches, and key moments to life Incorporating UGC and community insights into content in partnership with the Community Manager Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach What Success Looks Like Conversation‑worthy content that sparks engagement and inspires people to join in Strong, competitive engagement rates across formats and platforms Fast, responsive execution that keeps AllTrails relevant and timely Who You Are 1–3 years of experience creating content for social media platforms Chronically online in the best way — you know what’s trending, what’s tired, and what’s worth jumping into Overflowing with ideas for telling AllTrails‑relevant stories through social Strong understanding of short‑form video and platform‑native storytelling Detail‑oriented, organized, and comfortable moving quickly in a fast‑paced environment Collaborative, curious, and eager to learn and grow Passionate about social media, digital culture, and the outdoors You enjoy experimenting, learning from what works (and what doesn’t), and doing it all with a sense of humor Our Commitment to You Competitive and equitable compensation, inclusive of equity and performance‑based bonuses Comprehensive health, dental, and vision coverage Unlimited PTO and flexible parental leave policies Remote work stipend to design a comfortable and productive home office Annual continuing education budget Exclusive discounts on subscriptions and merchandise for you and your friends & family Authentic investment in you as a human being and a professional Trail Days: One dedicated day per month to get outside, use our services, and provide feedback $100,000 - $120,000 a year. This range represents our good faith estimate for a successful candidate’s starting base salary. Final offers are determined by a blend of factors including specialized skills, experience, and relevant credentials. In addition to base pay, the total rewards package includes an equity stake in the company and a performance‑based bonus program. Nature celebrates you just the way you are and so do we! AllTrails is passionate about nurturing an inclusive workplace that values diversity in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. We’re focused on creating an environment where everyone can do their best work and thrive. AllTrails participates in the E‑Verify program for all remote locations. By submitting my application, I acknowledge and agree to AllTrails’ Job Applicant Privacy Notice. Please mention the word SIMPLIFIED and tag RNzQuMjA4LjYxLjE0Mw== when applying. #J-18808-Ljbffr In Summary: The Social Media Content Specialist is a creative self‑starter on the Social Team . This role focuses on conceiving, creating, editing, and publishing high‑quality, platform‑native content that brings the AllTrails brand to life and inspires people to share it across social channels . En Español: Localización del especialista en contenido de redes sociales: Remote (basado en los Estados Unidos) Descripción: El Especialista en contenidos de medios sociales es un autorrepresentante creativo en el Equipo Social, que reporta al Jefe de Sociedad. Esta función se centra en concebir, crear, editar y publicar contenido de alta calidad nativo para la plataforma que da vida a la marca AllTrails e inspira a las personas a compartirlo a través de los canales sociales. Lo Que Harás Concebir, Crear y Editar Contenido Social Nativo para la Plataforma, con un enfoque primordial en Instagram y TikTok Desarrollar y ejecutar el calendario de contenidos sociales, garantizar una publicación oportuna, on-brand y culturalmente relevante Spotting, adaptar y experimentar con tendencias, formatos y momentos culturales de manera natural para todosAllTrails Escribir claramente, capciones atractivas y cortas producciones que suenan humanas, invitantes y inequívocas Ensayos competitivos con diseñadores, socios interfuncionales y colaboradores del mercado social Conclusivas Las mejores perspectivas para lograr campañas conclusivas, cuáles son sus estrategias de trabajo, qué es la forma más rápida y detallada Comportando información sobre cómo construir y desarrollar un entretenimiento y un compromiso con nuestras plataformas sociales (Consultado por el uso de medios de comunicación social) Este rango representa nuestra estimación de buena fe para un candidato exitosoel salario base inicial. Las ofertas finales se determinan por una mezcla de factores que incluyen habilidades especializadas, experiencia y credenciales relevantes. Además del pago básico, el paquete total de recompensas incluye una participación equitativa en la compañía y un programa de bonos basado en el rendimiento. La naturaleza te celebra tal como eres y nosotros también lo hacemos! AllTrails está apasionada de fomentar un lugar de trabajo inclusivo que valora la diversidad en antecedentes, edad, identidad de género, raza, orientación sexual, capacidad física o mental, etnia y perspectiva. Estamos enfocados en crear un entorno donde todos puedan hacer su mejor trabajo.