Senior Manager, Influencer & Advocacy Job at PUIG Deutschland GmbH in New York

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well‑known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders. The Opportunity As the Senior Manager, Influencer & Advocacy, you’ll shape the voice and cultural footprint of the iconic, Carolina Herrera, Rabanne, and Jean Paul Gaultier brands. As the U.S. lead for influencer strategy, you’ll define how these brands show up across social platforms, drive cultural relevance, and connect with new generations of consumers. What you'll get to do Integrated Marketing Strategy and Planning: Collaborate with Global and Local Brand Management teams to ensure brand equity and cohesive and consistent, while developing & executing plans to perform based on local needs and priorities Partner closely with media and PR teams on strategy, planning, and execution to drive a holistic Paid, Owned and Earned approach to market Be the local voice to global brand HQ, providing feedback and recommendations to ensure global guidelines and programs fit market realities Ownership of day‑to‑day budget management and executions for influencer and advocacy programs Influencer Strategy and Execution: Develop and implement talent and advocacy strategies for each Prestige beauty brand Create tiered talent strategies across micros, mid‑tier, macro and celeb level influencers for both short and long‑term partnerships Have a strong understanding of different social platforms, content best practices, organic/paid rights & usage, and cultural trends Support planning and execution of brand events inclusive of venues, invite lists, production, content contracts, and alignment with global. Partner with Global when led by their team Set strong KPIs and track learnings for all influencer campaigns leveraging tools when needed (Radarly, Lefty). Monthly and by program tracking and reporting deliverables to be provided back to Global Recruitment and selection of core influencers, help with contracting, negotiations, and deliverables. Project manage from start to finish to ensure global approvals and timely launches Carry out post campaign analysis to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Work in partnership with Global on new launch mailers, fashion and fragrance seedings and execution and fulfilment of influencer product needs Manage two direct reports; must be a strong people leader who teaches, challenges, and fosters an environment of collaboration and performance We'd love to meet you if you have 7+ years of experience in influencer marketing, or communications, ideally within beauty, fashion, or luxury Proven success developing and executing influencer strategies across multiple tiers and platforms (Instagram, TikTok, YouTube, etc.) Deep understanding of social media trends, content creation best practices, and influencer partnerships, including paid/organic usage rights Strong analytical skills with experience using tools like Radarly, Lefty, or similar to measure campaign performance and ROI Experience managing budgets and vendor relationships, with a track record of delivering high‑impact campaigns on time and within scope Exceptional project management and organizational skills, with the ability to juggle multiple priorities and stakeholders A collaborative mindset and ability to influence cross-functional teams including global brand, PR, media, and fashion partners Experience leading and developing high‑performing teams, with a passion for mentorship and growth A strategic, creative, and culturally attuned approach to brand storytelling and talent engagement Compensation Data As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $130,000.00 - $135,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time‑off policy, hybrid work environment, and career opportunities within a dynamic team. A few things you'll love about us An entrepreneurial, creative and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law. At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world. #J-18808-Ljbffr In Summary: As the U.S. lead for influencer strategy, you’ll define how these brands show up across social platforms, drive cultural relevance, and connect with new generations of consumers . The Senior Manager, Influencer & Advocacy will shape the voice and cultural footprint of the iconic, Carolina Herrera, Rabanne, and Jean Paul Gaultier brands . Puig is an entrepreneurial, creative and welcoming work culture . En Español: Puig es un actor importante en la industria mundial de la moda y la belleza. Tenemos una amplia cartera de marcas de lujo conocidas en moda, fragancia, maquillaje, cuidado de la piel y bienestar. Fundada hace más de 100 años, Puig se trata de una empresa familiar con un compromiso a largo plazo con nuestras marcas y partes interesadas. The Opportunity Como Gerente Senior, Influencer & Advocacy, usted moldeará la voz y la huella cultural de las icónicas marcas Carolina Herrera, Rabanne y Jean Paul Gaultier. Lo que obtendrá para hacer Estrategia de Marketing Integrada y Planificación: Colaborar con los equipos globales y locales de Gestión de Marcas para garantizar la equidad, cohesión y coherencia de las marcas, mientras desarrollan y ejecutan planes de desempeño basados en necesidades y prioridades locales. Gestionar dos informes directos; debe ser un líder de personas fuerte que enseñe, desafíe y fomente un entorno de colaboración y rendimiento Nos encantaría conocerle si tiene más de 7 años de experiencia en marketing o comunicaciones influyentes, idealmente dentro del ámbito de la belleza, moda o lujo. Provenado para desarrollar e impulsar estrategias de influencers a través de múltiples niveles y plataformas (Instagram, TikTok, YouTube, etc.) Comprender las tendencias de los medios sociales, las mejores prácticas de contenido y asociaciones salariales, comprendiendo las habilidades de gestión/capacitación con el uso de herramientas creativas y una alta capacidad de trabajo, así como crear relaciones personalizadas y tener conocimientos sobre el estado de Nueva York. Varios factores se consideran al extender las ofertas, tales como el conjunto de habilidades relevantes, la capacitación, años de experiencia relacionada con la descripción actual del trabajo, la educación y nuestra estructura organizacional. Además del salario básico, PUIG ofrece un paquete de beneficios competitivos que incluye seguro médico y dental, seguro de vida, seguro por discapacidad, 401K, vacaciones pagadas, una política generosa de tiempo libre remunerado, entorno laboral híbrido y oportunidades profesionales dentro de un equipo dinámico. Algunas cosas que te encantarán acerca de nosotros Una cultura empresarial, creativa y acogedora Un rango de oportunidades de aprendizaje y desarrollo Una empresa internacional con muchas oportunidades para crecer Una compensación competitiva & beneficios Puig es un empleador de igualdad de oportunidades, y todos los solicitantes calificados recibirán consideración por empleo sin tener en cuenta su raza, color, género, identidad sexual, orientación sexual, situación social, edad, incapacidad, veteranos, etc., Creando un entusiasta ambiente económico e innovador donde nos comprometemos a formar parte de nuestro grupo de personas que buscamos un estatus promoviendo fortaleza y fomentándonos nuestros intereses, creemos que estamos comprometidos a ser protegidos por un amplio estado de carácter étnico e ideológico, lo cual nos sirve de inspiración y otros caraterísimos, y somos comprometidos en crear un entretenimiento y un entusiasmo en nuestro entornos de trabajo, y en medio ambiente de trabajo. Además, creemos que la diversidad de nuestros empleados nos hace una empresa más fuerte y mejor capaz de servir a nuestros clientes en todo el mundo. #J-18808-Ljbffr