SalaryGuide is hiring: Marketing Manager in Dayton

Responsibilities As the Marketing Manager, you will oversee the development and implementation of strategic marketing plans where you will be responsible for increasing awareness, generating leads, and fostering customer loyalty. Content & Campaigns: Develop company-wide content (blogs, white papers, case studies) and manage email campaigns—design, deploy, and track performance metrics (clicks, opens, bounce rates, conversions). Lead Generation & CRM: Source leads via trade show lists, Egrabber, and SalesNavigator. Align sales and marketing efforts by optimizing inbound prospect tracking (website, phone, referrals). Advertising & Promotion: Coordinate print, digital, and Google ads. Design and manage promotional materials and branded items. Social Media & SEO: Create, plan and schedule posts for LinkedIn and Facebook. Optimize website SEO and monitor analytics via Google tools and WordPress. Performance & Engagement: Track marketing spend and performance. Conduct NPS surveys and manage loyalty gifting programs. Event & Membership Coordination: Organize trade show logistics, speaking opportunities, and travel. Maintain membership and association records. Multimedia & Collateral: Oversee photography and video production for marketing assets. Create and distribute annual calendars. Requirements Bachelor’s in Marketing, Advertising, or related field 5+ years of leading strategic B2B marketing efforts within a service-based company Versatile background in design, content writing, lead generation, and relationship building Proficiency with the following programs: Microsoft 365, Canva, HubSpot, Google Analytics, ClickUp, Lumen5 Excellent communication skills, organizational ability, and attention to detail Demonstrated ability to multitask and manage multiple deadlines Strong project management skills Must be authorized to work in the United States Benefits Company-Paid BCN Medical, Dental, and Vision Insurance Short-Term Disability and Life Insurance Available Career Growth and Advancement Tuition Reimbursement Health & Wellness Reimbursement 401k with generous company contribution #J-18808-Ljbffr