OnPath Credit Union is hiring: Marketing Manager in Metairie

Join to apply for the Marketing Manager role at OnPath Credit Union . Base pay range: $68,225.00/yr - $85,282.00/yr This range is provided by OnPath Credit Union. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Overview At OnPath Credit Union, we share a passion for delivering exceptional service. Voted eleven years in a row as one of the Top 40 Places to Work by the Times Picayune. Your primary role will involve building relationships with our members, offering personalized solutions and identifying opportunities to help them achieve financial success. If you thrive in an environment with team members who truly enjoy what they do and are sales‑driven and motivated to succeed, then OnPath is the place for you. Benefits Competitive Compensation Impressive Benefits Package including Medical, Dental, Life Insurance, and 401(K) Plan Paid Vacation, Wellness, Sick Time, and more! Scope As a dedicated member of the OnPath FCU team, this role performs a variety of tasks in partnership with surrounding departments to provide cost‑effective financial services for the benefit of our members, who are our primary focus. Major Duties and Responsibilities Leads day‑to‑day planning, development, and execution of marketing campaigns, ensuring proper coordination and execution of all campaign components. Utilizes market analysis and demographic data to inform decisions regarding potential members, products, and services. Continuously monitors market trends to proactively identify opportunities for improvement and implement changes to maximize ROI and support organizational goals. Tracks and analyzes campaign performance and KPIs, making data‑driven adjustments to optimize results and support business objectives. Promotes transparency and accountability in marketing activities through clear communication and research‑based strategies, ensuring all staff are informed about marketing programs and initiatives. Works closely with cross‑departmental teams to align marketing initiatives with business goals, acting as a liaison to gather input, share updates, and support collaborative projects that strengthen the brand and member engagement. Collaborates with the Creative Brand Manager to create and review marketing campaign components, including direct mail pieces and digital communications to ensure quality and alignment with brand standards. Supports marketing campaign management for the OnPath Foundation by assisting the team with direct mail and digital campaigns to achieve fundraising goals. Assists the Vice President of Marketing in allocating the marketing budget to support organizational goals and maximize campaign effectiveness. Manages PR communications, programs, projects, and events in line with credit union brand standards. Knowledge and Skills Experience Five to eight years of related experience in marketing campaign management, including time spent in preparatory positions. Education / Certifications / Licenses A college degree in marketing, business, or a related field is required. Interpersonal Skills A significant level of trust, credibility, and diplomacy is required. In‑depth dialogue, conversations, and explanations with customers, direct and indirect reports, and outside vendors may involve sensitive or highly confidential matters. Other Skills Experience demonstrates hands‑on involvement in developing, executing, and optimizing marketing campaigns, with a strong emphasis on using market analysis and performance data to inform decisions. Proven ability to work effectively in a fast‑paced, dynamic environment is a must. Must be fluent in major business and marketing software applications such as Microsoft Office, Excel, Canva, Adobe Creative Suite, and others. Demonstrated project management experience is required, including the ability to plan, coordinate, and deliver marketing initiatives on time and within budget, while collaborating effectively with cross‑departmental teams. Experience demonstrating ROI in marketing campaigns, including research, data analysis, and reporting, is preferred. HubSpot knowledge is essential for developing, tracking, and managing digital campaigns. Financial Institution Marketing experience is a plus but not required. ADA Requirements Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing/descending stairs in emergency situations. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 4‑6 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable, and timely attendance. Working Conditions Must be able to routinely perform work indoors in a climate‑controlled private office with minimal noise. Mental and/or Emotional Requirements Must be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to plan and direct the work activities of self and others. Must be able to read and carry out various complicated written and oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters. OnPath FCU is an EOE/M/F/Disability/Veteran. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales (Industry: Banking) #J-18808-Ljbffr