SalaryGuide is hiring: Paid Media Strategist in California

Responsibilities Own the paid media strategy and roadmap for 4 to 6 core client accounts. Build full-funnel plans that align paid media with broader GTM objectives, revenue targets, and ICP needs. Create annual and quarterly roadmaps that give clients clarity, direction, and confidence in the path ahead. Lead experimentation and testing frameworks designed to generate insights and scalable performance improvements. Guide the Paid Media Specialist on execution by providing direction, reviewing deliverables, and upholding performance standards. Develop, optimize, and scale campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads. Apply multi-channel strategy to connect content, nurture flows, and sales handoff stages. Implement funnel-specific ad programs for webinars, AMAs, gated assets, demos, quizzes, and longer-cycle ABM motions. Requirements 5 to 7+ years working in paid media, ideally in B2B SaaS, Education, Professional Services, or Lead Generation. 3+ Years of Performance Marketing Agency experience Proven success managing and scaling campaigns across Google, LinkedIn, Meta, and Reddit. HubSpot partner experience preferred Strong understanding of CRM integrations and tracking systems, especially HubSpot. Experience designing and optimizing multi-touch funnels Demonstrated ability to lead creative strategy and collaborate with design and content teams. High proficiency in forecasting, data analysis, unit economics, and revenue modeling. Preferred Benefits TECH BUDGET; This benefit is available to residents of Canada only. 100% REMOTE ALL NATIONAL HOLIDAYS PAID TIME OFF Two weeks minimum paid vacation days. WELLNESS & FITNESS COVERAGE EDUCATION REIMBURSEMENT Competitive Medical & Dental Benefits #J-18808-Ljbffr