af&co. is hiring: Account Manager, Social Media in San Francisco

Company Overview

We’re Growing! Seeking an Account Manager, Social Media

af&co., based in the heart of San Francisco with offices in Los Angeles, is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include restaurants, hotels, food and beverage brands and special events throughout the West Coast. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! For more information, please see our website at www.afandco.com.

Job Title

Social Media Account Manager

Department & Reporting

Marketing; Reporting To: Account Director(s); FLSA Status: Full time, Exempt

Requirements

• Has direct experience managing social media accounts on behalf of clients, including proactive community management
• Is experienced in Sprout Social and/or HeyOrca (or similar social media management tool)
• Is familiar with using Meta Business Manager and devising successful social advertising campaigns
• Is experienced in onboarding/offboarding clients and assigning asset permissions in Meta Business Manager
• Is experienced in graphic design software, including Canva and/or Adobe Creative Suite
• Has photography skills or experience (DSLR or mirrorless)
• Has familiarity with Lightroom for basic photo editing and asset optimization
• Expertly captures and creates visually compelling Instagram Reels or TikTok video content using Edits, CapCut, Splice, Adobe Premiere Pro or other similar tools
• Has existing working knowledge of influencer relations/negotiations (paid and organic) and how that impacts social media growth
• Excellent communicator, both written and verbal
• Is detail-oriented, creative, empathetic, strategic, and results-oriented
• Possesses a keen interest in and passion for food/cocktail culture, restaurants, travel, and the hospitality industry in general
• Has excellent writing skills, which can be applied creatively and effectively to anything, including an Instagram post, a case study or client email campaign
• Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse
• A strong storytelling abilities compelling audiences to pay attention
• Serves as a knowledgeable mentor to account coordinator(s) and/or intern(s)
• Fosters a fun, friendly, professional and efficient work environment
• Brings strategic rigor and a high quality of work to every assigned account, project or task
• Displays friendliness, courtesy and attentiveness to client needs
• Is highly productive and efficient in time management
• Responds promptly to internal and external communication
• Remains nimble and resourceful with shifting client needs
• Experience using Google Workspace, Asana and Slack as part of their day-to-day work (or other similar platforms)
• Must be located in the San Francisco Bay Area and have access to a vehicle
• Requires two to three years of experience, with strong social media management and digital content experience, complemented by sharp communication and leadership skills

Responsibilities

• Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members
• Collaborate with account teams on the promotion of client events and activations
• Directly manage 6-8 client social media profiles, including, but not limited to, Instagram, Facebook and TikTok
• Create content for social media, including capturing images and video clips to create Reels and TikToks, as well as graphic designs for social media use
• Create and manage social media ad campaigns through Meta Business Manager
• Develop monthly content calendars
• Post social media content using Sprout Social and native platforms where needed
• Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images
• Assist in overall digital brand strategy and messaging for all clients
• Determine, track and report on social media KPIs in accordance with client goals
• Measure campaign effectiveness and utilize data to make informed strategic or tactical recommendations
• Develop social media playbooks in accordance with brand guidelines shared by clients, outlining content pillars, visual identity, and social media and content strategies
• Working with a fantastic team of PR and marketing professionals who are passionate about our industry and clients

Benefits

• Medical, dental, and vision insurance
• Paid vacation with additional comp time
• Work from home, with exciting in-person client and industry events
• Up to five “work from anywhere” days per quarter (working on Pacific Time)
• Partial reimbursement for cell phone and internet service
• Maternity/paternity leave

Compensation

Salary is based on experience, accomplishments and skills, and the range for this role is $70,000 to $75,000 plus new business incentives. Please email events@afandco.com with your resume and a cover letter telling us about:

• Why you think you are a fit for this position
• Salary expectations
• Your restaurant/hotel passion and expertise
• Favorite restaurant/chef and why?

Application

Please also share a link to a full creative portfolio of your work, such as photography, social media content, campaign case studies, and any other relevant assets. Finalists will be asked to arrange calls with references.

Equal Opportunity Employer

af&co. is proud to be an Equal Opportunity Employer.