Publicity Lead Job at 33 USA Inc. in Los Angeles
33 USA Inc., Los Angeles, CA, United States
Position Summary
The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists and securing media coverage for the production. The role will collaborate as necessary with the Public Relations Manager to support the production’s public relations initiatives. The position will report to the Public Relations Manager, and may occasionally report to the CEO of the company.
Essential Job Functions & Responsibilities
Client Proposals
Development of client proposals for publicity coverage and campaigns
Collaborate with the Public Relations Manager to create effective and persuasive proposals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
Develop submission plans for publicity campaigns and implement them
Understand and execute social publicity tactics on behalf of clients
Identify media influencers to use on behalf of clients
Ensure submission plans are executed efficiently and effectively
Content Development
Writing compelling press materials, pitch letters, and promotional copy
Responsible for writing press releases and pitches
Analysis
Pitch and secure media results for clients on a daily basis
Present reports to clients and communicate results in a clear and effective manner
Other Common Job Functions
Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements
Required
Bachelor's Degree in Public Relations, Communications, or related field and Minimum 3 years experience at an agency with direct client interaction
Strong media relationships in entertainment, trade and culture writers
Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment
Knowledge of current trends, lifestyle brands, cultural initiatives, digital and industry influencers to incorporate into media strategies
Forward-thinker, who is constantly looking for new ways to promote and enhance client campaigns
Strong writing skills as well as excellent verbal and interpersonal skills
Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communications plans
Existing relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencers
Likes and is familiar with Japanese Anime/Manga
Computer Proficiency: Office, PowerPoint, Outlook and Internet
Preferred
Ability to speak and read Japanese
Desired Skills and Abilities
Excellent verbal and written communication skills
Ability to work collaboratively in a team environment
Strong analytical and problem-solving skills
Ability to multitask and prioritize tasks in a fast-paced environment
Passion for entertainment and pop culture, including film, TV, and video games
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
#J-18808-Ljbffr
In Summary: The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions . This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists and securing media coverage for the production . The position will report to the Public Relations Manager .
En Español: Resumen de la posición El líder en publicidad es un papel dirigido al cliente responsable de ayudar a planificar y ejecutar una cobertura dinámica de publicidad y campañas para producciones de entretenimiento. El puesto informará al Gerente de Relaciones Públicas, y ocasionalmente puede informar al Director Ejecutivo de la compañía. Funciones esenciales del trabajo y responsabilidades Propuestas de cliente Desarrollo de propuestas de clientes para cobertura publicitaria y campañas Colaborar con el gerente de relaciones públicas para crear propuestas efectivas y persuasivas Asegurar que las propuestas satisfacen las necesidades y objetivos de los clientes Estrategia & Planificación de Campaña Colaborar internamente y externamente para crear estrategias de publicidad eficaces y basadas en resultados para producciones de entretenimiento Planar e ejecutar campanas de divulgación, involucrando a todas las partes interesadas como sea necesario para garantizar que las acciones sean exitosas y cumplan con los objetivos del cliente Envío de conocimientos Desarrollar y Implementar planes de presentación de comunicaciones publicitarias Y implementarlos Comprender y llevar a cabo tácticas de divulgação social sobre la base de los Clientes Identificar los usuarios de medios sociales para lograr un crecimiento profesional en nombre de sus miembros Las tareas más importantes son desarrollar y mantener una relación directa entre los profesionales Contrategias comerciales y las empresas (conseguir una amplia experiencia y alta calidad) Otras experiencias: Crear y mejorar la capacidad de interacción con las redes sociales y la industria de comunicación, establecer relaciones directas y las plataformas de prensa y las actividades de negocios y la empresa, construir nuevas tecnologías y la actualidad, trabajar en línea, ampliar su visión de los proyectos de negocio y hacer frente a los clientes, desarrollos de mercadotecnología y otras tendencias, desarrolladores de contenidos, desarrollar políticas de marketing, desarrollado y desarrollo de nuevos recursos digitales y servicios públicos, crear una gran tecnología y otros tipos de comunicación de comunicación (completabilidad, etc.) Además, 33 USA Inc. ofrece varios programas de beneficios designados por la Compañía. Benefits Health Care Plan (Medical, Dental & Vision) Paid Time Off (Vacation, Sick & Public Holidays) Modelo de trabajo híbrido Mientras actualmente ofrecemos este acuerdo híbrida, tenga en cuenta que nuestro modelo de trabajo puede evolucionar para satisfacer las necesidades cambiantes del negocio. La compañía se reserva el derecho a modificar los arreglos de trabajo a su exclusivo criterio. Apreciamos su comprensión y flexibilidad mientras continuamente evaluamos y optimizamos nuestro entorno laboral. #J-18808-Ljbffr
The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists and securing media coverage for the production. The role will collaborate as necessary with the Public Relations Manager to support the production’s public relations initiatives. The position will report to the Public Relations Manager, and may occasionally report to the CEO of the company.
Essential Job Functions & Responsibilities
Client Proposals
Development of client proposals for publicity coverage and campaigns
Collaborate with the Public Relations Manager to create effective and persuasive proposals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
Develop submission plans for publicity campaigns and implement them
Understand and execute social publicity tactics on behalf of clients
Identify media influencers to use on behalf of clients
Ensure submission plans are executed efficiently and effectively
Content Development
Writing compelling press materials, pitch letters, and promotional copy
Responsible for writing press releases and pitches
Analysis
Pitch and secure media results for clients on a daily basis
Present reports to clients and communicate results in a clear and effective manner
Other Common Job Functions
Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements
Required
Bachelor's Degree in Public Relations, Communications, or related field and Minimum 3 years experience at an agency with direct client interaction
Strong media relationships in entertainment, trade and culture writers
Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment
Knowledge of current trends, lifestyle brands, cultural initiatives, digital and industry influencers to incorporate into media strategies
Forward-thinker, who is constantly looking for new ways to promote and enhance client campaigns
Strong writing skills as well as excellent verbal and interpersonal skills
Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communications plans
Existing relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencers
Likes and is familiar with Japanese Anime/Manga
Computer Proficiency: Office, PowerPoint, Outlook and Internet
Preferred
Ability to speak and read Japanese
Desired Skills and Abilities
Excellent verbal and written communication skills
Ability to work collaboratively in a team environment
Strong analytical and problem-solving skills
Ability to multitask and prioritize tasks in a fast-paced environment
Passion for entertainment and pop culture, including film, TV, and video games
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
#J-18808-Ljbffr
In Summary: The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions . This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists and securing media coverage for the production . The position will report to the Public Relations Manager .
En Español: Resumen de la posición El líder en publicidad es un papel dirigido al cliente responsable de ayudar a planificar y ejecutar una cobertura dinámica de publicidad y campañas para producciones de entretenimiento. El puesto informará al Gerente de Relaciones Públicas, y ocasionalmente puede informar al Director Ejecutivo de la compañía. Funciones esenciales del trabajo y responsabilidades Propuestas de cliente Desarrollo de propuestas de clientes para cobertura publicitaria y campañas Colaborar con el gerente de relaciones públicas para crear propuestas efectivas y persuasivas Asegurar que las propuestas satisfacen las necesidades y objetivos de los clientes Estrategia & Planificación de Campaña Colaborar internamente y externamente para crear estrategias de publicidad eficaces y basadas en resultados para producciones de entretenimiento Planar e ejecutar campanas de divulgación, involucrando a todas las partes interesadas como sea necesario para garantizar que las acciones sean exitosas y cumplan con los objetivos del cliente Envío de conocimientos Desarrollar y Implementar planes de presentación de comunicaciones publicitarias Y implementarlos Comprender y llevar a cabo tácticas de divulgação social sobre la base de los Clientes Identificar los usuarios de medios sociales para lograr un crecimiento profesional en nombre de sus miembros Las tareas más importantes son desarrollar y mantener una relación directa entre los profesionales Contrategias comerciales y las empresas (conseguir una amplia experiencia y alta calidad) Otras experiencias: Crear y mejorar la capacidad de interacción con las redes sociales y la industria de comunicación, establecer relaciones directas y las plataformas de prensa y las actividades de negocios y la empresa, construir nuevas tecnologías y la actualidad, trabajar en línea, ampliar su visión de los proyectos de negocio y hacer frente a los clientes, desarrollos de mercadotecnología y otras tendencias, desarrolladores de contenidos, desarrollar políticas de marketing, desarrollado y desarrollo de nuevos recursos digitales y servicios públicos, crear una gran tecnología y otros tipos de comunicación de comunicación (completabilidad, etc.) Además, 33 USA Inc. ofrece varios programas de beneficios designados por la Compañía. Benefits Health Care Plan (Medical, Dental & Vision) Paid Time Off (Vacation, Sick & Public Holidays) Modelo de trabajo híbrido Mientras actualmente ofrecemos este acuerdo híbrida, tenga en cuenta que nuestro modelo de trabajo puede evolucionar para satisfacer las necesidades cambiantes del negocio. La compañía se reserva el derecho a modificar los arreglos de trabajo a su exclusivo criterio. Apreciamos su comprensión y flexibilidad mientras continuamente evaluamos y optimizamos nuestro entorno laboral. #J-18808-Ljbffr