SINE Digital
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This range is provided by SINE Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $55,000.00/yr - $70,000.00/yr
About Us SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world‑class cultural institutions and global brands to drive digital and AI transformation, delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.
About The Role We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US. This role blends creativity, technical skill, and customer‑lifecycle strategy. You will manage end‑to‑end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales.
Responsibilities
Email & SMS Strategy, Planning & Execution
Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimisation, and reporting
Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
Build and maintain basic automated flows (welcome, event reminders, re‑engagement) with the ability to handle more advanced, branching workflows
Collaborate with Account Directors to translate client goals into targeted, data‑driven lifecycle strategies
Creative Production & Technical Implementation
Build emails using HTML, drag‑and‑drop templates, and custom modules as required
Collaborate closely with designers to ensure creative assets are optimised for CRM platforms and campaign objectives
Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution
Audience Segmentation & Data Management
Develop precise audience segments based on ticketing behaviour, demographics, engagement levels, and custom CRM fields
Use CRM data to personalise and tailor messaging for maximum relevance and conversion
Maintain clean, accurate, and organised audience lists and segmentation logic
Performance Reporting & Insights
Track and analyse performance metrics across email and SMS channels
Build clear, actionable insights for client teams, focusing on optimisation opportunities, testing results, and customer journey improvements
Use SINE's custom reporting app along with optional Looker Studio dashboards to communicate performance trends
Present performance recaps to internal teams and clients as needed
Industry Knowledge
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Establish and develop relationships with US media owners
Keep abreast of changes in the NYC and broader US media landscape
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
Represent SINE at various industry conferences and events, building the company's presence and network
Participate in internal training sessions and knowledge‑sharing initiatives to foster team expertise
Requirements
3+ years of hands‑on experience in email marketing, CRM, or lifecycle marketing
Proficient across Mailchimp, HubSpot, Salesforce, and/or Tessitura, with the ability to learn new platforms quickly
Comfortable building/customising HTML emails and working with responsive templates
Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimisation
Strong understanding of segmentation, automations, A/B testing, deliverability basics, and performance metrics
Exceptional attention to detail, organisational skills, and commitment to QC
Able to translate data into clear insights and recommendations
Strong communication skills, both written and verbal
Passion for live entertainment, Broadway, and arts & culture is a plus
Benefits
A competitive salary between $55,000- $70,000, commensurate with experience
24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
3pm finish on a Friday
Access to 401(K) Retirement Plan
Access to Company subsidised healthcare and dental care
Hybrid working and working from home equipment allowance
Occasional free tickets to live events
Structured personal development, a customised training program and opportunities to attend industry conferences
An active social events calendar and opportunity to input into the social calendar
Opportunities to help further shape the business culture and agency benefits
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at SINE Digital by 2x
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Get AI-powered advice on this job and more exclusive features.
This range is provided by SINE Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $55,000.00/yr - $70,000.00/yr
About Us SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world‑class cultural institutions and global brands to drive digital and AI transformation, delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.
About The Role We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US. This role blends creativity, technical skill, and customer‑lifecycle strategy. You will manage end‑to‑end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales.
Responsibilities
Email & SMS Strategy, Planning & Execution
Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimisation, and reporting
Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
Build and maintain basic automated flows (welcome, event reminders, re‑engagement) with the ability to handle more advanced, branching workflows
Collaborate with Account Directors to translate client goals into targeted, data‑driven lifecycle strategies
Creative Production & Technical Implementation
Build emails using HTML, drag‑and‑drop templates, and custom modules as required
Collaborate closely with designers to ensure creative assets are optimised for CRM platforms and campaign objectives
Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution
Audience Segmentation & Data Management
Develop precise audience segments based on ticketing behaviour, demographics, engagement levels, and custom CRM fields
Use CRM data to personalise and tailor messaging for maximum relevance and conversion
Maintain clean, accurate, and organised audience lists and segmentation logic
Performance Reporting & Insights
Track and analyse performance metrics across email and SMS channels
Build clear, actionable insights for client teams, focusing on optimisation opportunities, testing results, and customer journey improvements
Use SINE's custom reporting app along with optional Looker Studio dashboards to communicate performance trends
Present performance recaps to internal teams and clients as needed
Industry Knowledge
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Establish and develop relationships with US media owners
Keep abreast of changes in the NYC and broader US media landscape
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
Represent SINE at various industry conferences and events, building the company's presence and network
Participate in internal training sessions and knowledge‑sharing initiatives to foster team expertise
Requirements
3+ years of hands‑on experience in email marketing, CRM, or lifecycle marketing
Proficient across Mailchimp, HubSpot, Salesforce, and/or Tessitura, with the ability to learn new platforms quickly
Comfortable building/customising HTML emails and working with responsive templates
Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimisation
Strong understanding of segmentation, automations, A/B testing, deliverability basics, and performance metrics
Exceptional attention to detail, organisational skills, and commitment to QC
Able to translate data into clear insights and recommendations
Strong communication skills, both written and verbal
Passion for live entertainment, Broadway, and arts & culture is a plus
Benefits
A competitive salary between $55,000- $70,000, commensurate with experience
24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
3pm finish on a Friday
Access to 401(K) Retirement Plan
Access to Company subsidised healthcare and dental care
Hybrid working and working from home equipment allowance
Occasional free tickets to live events
Structured personal development, a customised training program and opportunities to attend industry conferences
An active social events calendar and opportunity to input into the social calendar
Opportunities to help further shape the business culture and agency benefits
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at SINE Digital by 2x
Get notified about new Customer Relationship Management Coordinator jobs in
New York, NY .
#J-18808-Ljbffr