Hyatt Hotels Corporation
Associate Director of Sales & Events
Hyatt Hotels Corporation, Thompson Ridge, New York, United States
Administrative • Department Head/Manager • Full-time
Summary At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences. The Associate Director of Sales and Events is an experienced senior level hotel sales role that reports directly to the Director of Sales and Marketing. Responsibilities include managing and leading the sales and events staff as well as managing select key accounts. The position is typically an 18–24‑month commitment with a clear goal to experience the training and development necessary to become a future Director of Sales & Events for Hyatt. The ADOSE responsibilities include but are not limited to recruitment, hiring, mentoring and training of sales and event staff, lead sales and events meetings, working with culinary, event services and audio‑visual, involvement in the annual business plan process and budget process, forecasting, sales and events systems training, report analysis, P&L management, customer entertainment, community involvement and networking. This position may be required to serve as Director in the absence of the Director of Sales and Marketing.
Key Responsibilities Sales Leadership & Strategy
Assist in developing and executing the annual sales and marketing plan to achieve room and catering revenue targets.
Participate in key account management, site visits, and client negotiations to secure high‑value business.
Monitor and analyze market trends, competitor performance, and customer feedback to identify growth opportunities.
Event Planning and Servicing
Completing banquet event orders, leading internal BEO meetings with all hotel departments, Group Resumes.
Event Operations & Execution
Oversee the coordination of group and catering events from contract to completion, ensuring flawless execution and guest satisfaction.
Partner with operations, culinary, and banquet teams to ensure events are delivered according to brand standards and client expectations.
Maintain strong communication channels between sales, events, and operations teams for seamless service delivery.
Assist in preparing and managing departmental budgets, forecasts, and performance reports.
Review sales and event contracts for accuracy and compliance with hotel policies.
Support the Director of Sales and Marketing in driving profitability through strategic pricing, space utilization, and cost management.
Team Development
Provide leadership and professional development to the sales and events team.
Support recruitment, onboarding, and ongoing training of team members.
Foster a positive, inclusive, and performance‑driven culture aligned with Hyatt values.
Qualifications
Bachelor’s degree in Hospitality Management, Business Administration, or related field preferred.
Minimum 3–5 years of progressive experience in hotel sales and/or event management, with leadership exposure.
Strong understanding of hotel sales processes, catering operations, and event management systems (e.g., Envision, Delphi).
Proven ability to manage multiple priorities and deliver results in a fast‑paced environment.
Excellent communication, negotiation, and relationship management skills.
Demonstrated leadership ability with a focus on collaboration, mentorship, and inclusion.
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Summary At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences. The Associate Director of Sales and Events is an experienced senior level hotel sales role that reports directly to the Director of Sales and Marketing. Responsibilities include managing and leading the sales and events staff as well as managing select key accounts. The position is typically an 18–24‑month commitment with a clear goal to experience the training and development necessary to become a future Director of Sales & Events for Hyatt. The ADOSE responsibilities include but are not limited to recruitment, hiring, mentoring and training of sales and event staff, lead sales and events meetings, working with culinary, event services and audio‑visual, involvement in the annual business plan process and budget process, forecasting, sales and events systems training, report analysis, P&L management, customer entertainment, community involvement and networking. This position may be required to serve as Director in the absence of the Director of Sales and Marketing.
Key Responsibilities Sales Leadership & Strategy
Assist in developing and executing the annual sales and marketing plan to achieve room and catering revenue targets.
Participate in key account management, site visits, and client negotiations to secure high‑value business.
Monitor and analyze market trends, competitor performance, and customer feedback to identify growth opportunities.
Event Planning and Servicing
Completing banquet event orders, leading internal BEO meetings with all hotel departments, Group Resumes.
Event Operations & Execution
Oversee the coordination of group and catering events from contract to completion, ensuring flawless execution and guest satisfaction.
Partner with operations, culinary, and banquet teams to ensure events are delivered according to brand standards and client expectations.
Maintain strong communication channels between sales, events, and operations teams for seamless service delivery.
Assist in preparing and managing departmental budgets, forecasts, and performance reports.
Review sales and event contracts for accuracy and compliance with hotel policies.
Support the Director of Sales and Marketing in driving profitability through strategic pricing, space utilization, and cost management.
Team Development
Provide leadership and professional development to the sales and events team.
Support recruitment, onboarding, and ongoing training of team members.
Foster a positive, inclusive, and performance‑driven culture aligned with Hyatt values.
Qualifications
Bachelor’s degree in Hospitality Management, Business Administration, or related field preferred.
Minimum 3–5 years of progressive experience in hotel sales and/or event management, with leadership exposure.
Strong understanding of hotel sales processes, catering operations, and event management systems (e.g., Envision, Delphi).
Proven ability to manage multiple priorities and deliver results in a fast‑paced environment.
Excellent communication, negotiation, and relationship management skills.
Demonstrated leadership ability with a focus on collaboration, mentorship, and inclusion.
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