Campfire is hiring: Paid Media Strategist (Social) in Portland

The Media Strategist, Paid Social is a hands‑on role focused on executing and optimizing paid social campaigns while contributing to broader media strategy. You’ll work closely with senior strategists to test, learn, and turn performance data into insight—helping brands show up thoughtfully and effectively in social spaces.yond buying and develop a thoughtful, strategy‑first foundation in paid social. Dirigo Collective is a boutique consulting agency at the intersection of content and performance marketing. From marketing strategy to developing performance content and strategic media amplification, our belief is that actions speak louder than words. We work to understand and activate the conscientious consumer and design ideas to improve the world for the common good. Description Paid Media Strategist (Social) Location: Hybrid (3-Days In-Office Portland, ME) Employment Type: Full‑time Description Campfire Consulting is a media strategy agency built on purpose, transparency, and performance. As a certified B Corp and 1% for the Planet member, we partner with brands and organizations that care deeply about how their message shows up in the world and how their media dollars move both their business and our culture forward. Paid social sits at a powerful intersection of culture, creativity, and data. It’s where brands show up in people’s feeds, often next to content they trust, love, or debate. We’re looking for a Paid Social Strategist who understands that responsibility and takes pride in the craft. This role is hands‑on and analytical, focused on building, managing, and optimizing paid social campaigns that are thoughtful, effective, and aligned with broader media strategy. You’ll be in‑platform daily, collaborating closely with strategists and account leads to ensure campaigns aren’t just performing—but making sense in context. What You’ll Do Build, manage, and optimize paid social campaigns across platforms like Meta, TikTok, LinkedIn, and other emerging channels as appropriate Translate media strategy into smart platform execution, including audience setup, creative testing, and budget pacing Monitor performance daily and proactively optimize toward efficiency, learning, and outcomes Analyze campaign data and surface insights, trends, and recommendations not just metrics Partner with strategists and account leads to ensure paid social supports broader channel and business goals Support reporting and performance storytelling by explain what’s working, what’s not, and why Stay curious about platform changes, creative trends, and how people actually engage with social content Assist with onboarding and knowledge‑sharing as the paid social practice continues to grow Jump in where needed, we operate as a collaborative team, not silos How We Measure Success Campaigns that are paced correctly, thoughtfully optimized, and well‑documented Clear communication with strategists and account leads Strong creative testing discipline and audience insights Fewer surprises and more proactive recommendations A consistent bias toward learning and improvement—not chasing hacks or vanity metrics What We’re Looking For 2+ years of experience managing paid social campaigns in an agency setting Hands‑on experience with platforms like Meta Ads Manager and TikTok Ads (LinkedIn is a plus), Reddit, Pinterest, and emerging social channels Comfort analyzing performance data and connecting it back to creative, audience, and placement decisions Strong working knowledge of Excel and Google Sheets for pacing, analysis, and reporting Curiosity about how platforms evolve and how algorithms influence delivery Ability to balance performance goals with brand safety, context, and platform nuance Platform certifications are a plus, but not required How You Show Up Detail‑oriented and organized. You keep clean accounts and clean documentation Collaborative and communicative. You work well with strategists, creatives, and account leads Calm under pressure. You can adjust quickly without panicking or cutting corners Curious and self‑motivated. You test, learn, and share what you find Grounded and professional. You care about doing the work right You’ll have real ownership over your campaigns, not just tasks, but decisions. We invest in the right tools, realistic timelines, and clear expectations so the work can be done well. We believe good paid social work balances performance with context. If you’re looking for a role focused solely on chasing cheap CPMs or last‑click wins, this won’t be the right fit. We believe in taking care of our people so they can take care of the work. Benefits include: Hybrid work environment with 3‑Days in our Portland, ME office right on the waterfront, and Monday/Friday optional remote days. Flexible PTO and company holidays, including a paid week off between Christmas and New Year’s 401(k) with company match Paid volunteer time to support causes you care about Access to merch from our purpose‑driven shop and discounts for family and friends Profit‑sharing opportunities based on agency performance Parental leave and flexible schedules for caregivers A culture that values people first—not just performance metrics Why Campfire We believe media matters not just for results, but for people, communities, and culture. We care deeply about where ads run, how platforms operate, and the long‑term trust between brands and audiences. If you’re excited by the mechanics of paid social and the responsibility that comes with it, you’ll fit right in. To Apply Send us your resume and a short note about why this role feels like the right next step for you. Bonus points if you can share an example of a campaign you improved through creative testing, audience insight, or thoughtful optimization—not just budget increases. Equity & Inclusion At Campfire, we’re building a team that reflects the world we want to live in. We do not use AI to scan or filter resumes. Every application is reviewed by a real person. We encourage people from all backgrounds and identities to apply, especially those historically underrepresented in media and advertising. We do not evaluate candidates based on gender identity, race, age, disability, sexual orientation, religion, or any other protected status. Period. We care about who you are, how you think, and the values you bring to the work. #J-18808-Ljbffr