ADI Global Distribution is hiring: Digital Paid Media Specialist in Charlotte

Job Description We are seeking a highly skilled Paid Media Digital Marketer with demonstrated expertise in Google and Amazon advertising to join our dynamic digital marketing team. In this role, you will be responsible for developing, implementing, and optimizing paid media campaigns for our 1P and 3P categories of products across multiple platforms to drive traffic, increase brand awareness, and maximize ROI. Your deep understanding of digital advertising strategies in acquisition and retention campaigns will be essential in leveraging data‑driven insights to enhance campaign performance. Job Responsibilities Drive campaigns for owned and third‑party brands through Google, Amazon, and other relevant platforms Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.) Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) Define campaign goals, target audiences, budgets, and bidding strategies Partner to ensure ad copy compelling and design visually appealing Conduct thorough keyword research to identify relevant search terms Analyze search trends and competitor activity Build and manage keyword lists, including negative keywords Optimize keyword bids and match types to improve ad relevance and quality score Set up conversion tracking and implement necessary tags Track key performance indicators (KPIs) such as impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS) Conduct A/B testing to optimize ad performance Monitor campaign performance and make data‑driven adjustments Collaborate with web development and design teams to create effective landing pages Ensure landing pages are optimized for conversions Test different landing page elements to improve performance Set and manage advertising budgets effectively Allocate budget across different campaigns and channels Forecast ad spend and monitor budget pacing Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality Configure, maintain and validate pricing across platforms and storefronts You Must Have 2+ years working with Google and Amazon Advertising Platforms Experience using A/B testing to optimize ad performance Strong analytical skills with the ability to interpret data and make data‑driven decisions Excellent communication and collaboration skills Ability to thrive in a fast‑paced environment and manage multiple projects simultaneously We Value Experience using Google Analytics 4 Being comfortable operating in an evolving landscape and matrixed environment, demonstrated composure in a fast‑paced environment with a high degree of accountability Demonstrated results through cross‑group collaboration across large, complex, enterprises Demonstrated analytical skills; experience in e‑commerce analytic tools and online KPI’s Proven ability to manage multiple projects at one time to make aggressive deadlines About Us Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product‑solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin‑off is currently targeted for completion in the second half of 2026, subject to customary conditions. Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology‑driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast‑growing, purpose‑driven industry. Learn more at www.resideo.com. At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion or veteran status. For more information on applicable U.S. equal employment regulations, refer to the “EEO is the Law” poster, “EEO is the Law” Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance. Job Info Job Identification: 17516 Job Category: Digital General Marketing Posting Date: 2025‑12‑17T14:37:13+00:00 Degree Level: No Formal Education Job Schedule: Full time Locations: 750 W John Carpenter Freeway, Irving, 75039, US; 4235 S Stream Blvd., Ste L130, Charlotte, 28217, US (Hybrid) Incentive Eligible: N/A Business: ADI Global Distribution Hiring Salary Range: The typical hiring salary for this role ranges from USD $79,110.0 to $134,690.0 per year but varies by specific work location. Within a range, Resideo determines base pay for an individual based on various factors, including market conditions, skills, and experience. Benefits: Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays. US Visa Sponsorship Eligibility: This position is not eligible for US visa sponsorship. Seniority Level Entry level Employment Type Full‑time Job Function Marketing, Public Relations, and Writing/Editing #J-18808-Ljbffr