Social Media Manager

JOB SUMMARY: Reporting to the Director of Communications, the Social Media Manager is responsible for developing and executing a clearly defined social media strategy to ensure relevant content is shared with Office constituents. This person will ensure that all content is aligned with the Office social media strategy; and is thus distributed through the proper channels, repurposed and/or redistributed as appropriate. This position is responsible for maintaining an accurate list of constituents, and using a diverse mix of social engagement tactics that help connect, listen/learn, proactively dialogue and engage. The Social Media Manager should have experience managing all social and digital platforms and emerging trends. The position will assist in developing the knowledge of digital, social media and online communities with constituents and Office staff. This position may require an occasional flexible shift (i.e. nights and weekends). TYPICAL DUTIES: Evaluate, plan, organize, manage, publish and contribute to all social media and online channels, ensuring consistent messaging and monitoring. Create, maintain and execute a content/editorial calendar and posting schedule. Establish processes and workflow built around content for use in achieving Office objectives and engaging existing or potential constituents. Conduct, gather and analyze market research to determine social media opportunities. Turn the strategic initiatives of the Office into actionable social media plans that meet the objectives of the Office social media strategy. Train senior staff and social media contributors, set guild lines where appropriate to ensure best practices. In collaboration with the senior staff, set and monitor benchmarks for measuring impact and effectiveness of social media programs and provide optimization recommendations to ensure tight integration of all social media programs with Office initiatives. Participate and initiate online conversations across a variety of channels, and maintaining oversight of Office/other blogs. Research and monitor social media conversations, potential issues and key media influencers to provide recommendations relative to engagement. Accompanies the Treasurer to outreach and community events to obtain content to be used on social media and other media platforms. Identify and monitor emerging trends and provide recommendations for evolving new social media strategies and tactics. Identify and co-develop targeted communications or online events suited for the social space. Maintain the central repository of contacts used to communicate with constituents. KNOWLEDGE, SKILLS, AND ABILITIES: Ability to think and act like a Publisher. Experience using high-profile social platforms and tools (i.e. Facebook, Instagram, Twitter, LinkedIn, Foursquare, Google, Yelp). Ability to integrate social media into broader targeted communications and multiple social distribution channels. Ability to identify threats and opportunities within the user generated content space and make quick decisions. Superb written and verbal communication skills, with the ability to rapidly create editorial content. Skill in editing media content for public dissemination Solid understanding of organic search processes, media research, planning disciplines and optimization techniques. Solid understanding of Web analytics software and reporting protocols (i.e. Google Analytics) relative to tracking communication engagement touch points. Exhibits a strong ability to handle multiple demands with a sense of urgency, drive and energy. Knowledge and understanding of technology, search, new trends and the latest in social media innovation. Ability to travel throughout Cook County, as needed Proficient in Windows and Microsoft Office. MINIMUM QUALIFICATIONS: Graduation from an accredited college or university with a Bachelor's degree in Communications, Marketing, Business, Public Relations or a related field. Minimum of three (3) years’ full time paid work-related experience in developing and/or executing communication plans. At least two (2) years’ overseeing social media activities for a reputable company. Ability to use Microsoft Word, Excel and Power Point. Preferred Qualifications Graduation from an accredited college, university, or school of broadcasting with a degree in communications, public relations, or journalism. Professional work experience in communications, media and/or public relations fields. Master’s Degree from an accredited college or university. Fluent in Spanish both written and spoken. OE25.Employee Benefits Overview_FINAL..pdf