Women of the Vine & Spirits
Trade Development Manager, CPWS - Oklahoma
Women of the Vine & Spirits, Oklahoma City, Oklahoma, United States, 73116
Southern Glazer's Wine & Spirits – Oklahoma City, OK
About the Company Shape a remarkable future with Southern Glazer’s, an industry leader recognized for its culture and commitment to inclusion. As a family‑owned distributor since 1933, the company offers Top Shelf Benefits, including comprehensive medical, dental, vision, 401(k), tuition assistance, and more.
Overview Serve as the primary liaison between the local market and designated suppliers; develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Primary Responsibilities
Create marketing programs for use in the field, present new program ideas and efficiencies, and obtain senior leadership buy‑in.
Plan, execute, and evaluate sales, promotions, and marketing of brands.
Deliver marketing brand plans to management teams.
Lead supplier planning initiatives: supplier meetings, programming communication, and business review/planning meetings with SGWS leadership.
Ensure all retail programs fall in line with standards by coordinating with Pricing, Business Intelligence, and Finance.
Set program objectives and measure ROI with a KPI scorecard.
Align brand pricing and gross profit to strategy by channel.
Oversee funds related to local marketing and brand planning.
Utilize analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts, channel dynamics, key account dynamics.
Additional Primary Responsibilities
Ensure all program tracking is accurate, timely and aligns with regional and state reporting.
Familiarize yourself with competition and stay apprised of market trends and development within specific product categories, geographic regions, and accounts.
Support POS / VAP planning and buys.
Coach, direct, and counsel team on overall performance; define expectations and monitor progress.
Attract, retain, and motivate the team to maintain an engaging work environment and ensure sound policies and procedures are adhered to.
Perform other job‑related duties as assigned.
Minimum Qualifications
Bachelor's degree in a related field or equivalent combination of education and experience.
Five years of relevant experience.
Ability to obtain and meet industry licensing requirements as needed.
Valid driver license and required auto‑liability insurance by state laws.
Willingness to travel overnight as required.
Good knowledge of commercial finance and pricing practices.
Knowledge of applicable state regulations and adult beverage market dynamics.
Proficient working knowledge of computerized applications (word processing, spreadsheet, database, presentation software, email, and specialized business applications).
Interpersonal skills to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders.
Understanding of wine and spirits, including regions/varietals, product/food pairing techniques, basic production, and service.
Ability to manage multiple projects/priorities on tight deadlines and maintain high-quality output.
Strong analytical, verbal, and written communication skills.
Physical Demands
Sitting, typing, and using a computer or mobile device for considerable time.
Occasional walking, bending, reaching, standing, squatting, and stooping.
Extended hours, overtime, and weekends may be required.
May require occasional lifting or carrying up to 20 lbs.
EEO Statement Southern Glazer's Wine and Spirits is an affirmative action/EEO employer. We prohibit discrimination and harassment of any type and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant’s arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on performance level consistent with relevant experience, knowledge, skills, abilities, and education of employees.
Additional Information
Seniority level: Mid‑Senior
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Food and Beverage Services
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About the Company Shape a remarkable future with Southern Glazer’s, an industry leader recognized for its culture and commitment to inclusion. As a family‑owned distributor since 1933, the company offers Top Shelf Benefits, including comprehensive medical, dental, vision, 401(k), tuition assistance, and more.
Overview Serve as the primary liaison between the local market and designated suppliers; develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Primary Responsibilities
Create marketing programs for use in the field, present new program ideas and efficiencies, and obtain senior leadership buy‑in.
Plan, execute, and evaluate sales, promotions, and marketing of brands.
Deliver marketing brand plans to management teams.
Lead supplier planning initiatives: supplier meetings, programming communication, and business review/planning meetings with SGWS leadership.
Ensure all retail programs fall in line with standards by coordinating with Pricing, Business Intelligence, and Finance.
Set program objectives and measure ROI with a KPI scorecard.
Align brand pricing and gross profit to strategy by channel.
Oversee funds related to local marketing and brand planning.
Utilize analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts, channel dynamics, key account dynamics.
Additional Primary Responsibilities
Ensure all program tracking is accurate, timely and aligns with regional and state reporting.
Familiarize yourself with competition and stay apprised of market trends and development within specific product categories, geographic regions, and accounts.
Support POS / VAP planning and buys.
Coach, direct, and counsel team on overall performance; define expectations and monitor progress.
Attract, retain, and motivate the team to maintain an engaging work environment and ensure sound policies and procedures are adhered to.
Perform other job‑related duties as assigned.
Minimum Qualifications
Bachelor's degree in a related field or equivalent combination of education and experience.
Five years of relevant experience.
Ability to obtain and meet industry licensing requirements as needed.
Valid driver license and required auto‑liability insurance by state laws.
Willingness to travel overnight as required.
Good knowledge of commercial finance and pricing practices.
Knowledge of applicable state regulations and adult beverage market dynamics.
Proficient working knowledge of computerized applications (word processing, spreadsheet, database, presentation software, email, and specialized business applications).
Interpersonal skills to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders.
Understanding of wine and spirits, including regions/varietals, product/food pairing techniques, basic production, and service.
Ability to manage multiple projects/priorities on tight deadlines and maintain high-quality output.
Strong analytical, verbal, and written communication skills.
Physical Demands
Sitting, typing, and using a computer or mobile device for considerable time.
Occasional walking, bending, reaching, standing, squatting, and stooping.
Extended hours, overtime, and weekends may be required.
May require occasional lifting or carrying up to 20 lbs.
EEO Statement Southern Glazer's Wine and Spirits is an affirmative action/EEO employer. We prohibit discrimination and harassment of any type and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant’s arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on performance level consistent with relevant experience, knowledge, skills, abilities, and education of employees.
Additional Information
Seniority level: Mid‑Senior
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Food and Beverage Services
#J-18808-Ljbffr