Lupin
Location:
Santacruz, MH, IN
Company:
Lupin
Job Description Division:
Urology
Therapeutic Areas:
Benign Prostatic Hyperplasia (BPH) & Overactive Bladder (OAB)
Reporting To:
DGM - Marketing
Full time
Synopisis: The incumbent will lead the strategic and operational management of
1st priority brand in the BPH portfolio
and the
2nd priority brand in the OAB portfolio . This role demands high ownership, cross-functional leadership, and a deep understanding of the urology market to drive brand growth, innovation, and stakeholder engagement.
Brand Leadership
Steer the strategic direction and execution of high-priority brands in BPH and OAB.
Develop and implement
operational and strategic brand plans , aligned with business objectives.
Innovation & Lifecycle Management
Lead the
innovation agenda
from ideation to launch in line with brand strategy.
Drive lifecycle management initiatives including line extensions and new indications.
Stakeholder Engagement
Gain buy-in from internal teams and external stakeholders including KOLs/KBLs.
Build and execute a robust
KOL/KBL engagement plan
to enhance brand equity.
Marketing Execution
Ensure timely rollout of
HCP-focused brand plans
as per the annual calendar.
Oversee development of promotional materials and campaigns across channels.
Performance Monitoring
Track brand performance using internal and external data matrices.
Identify opportunities and challenges, and implement
corrective action plans .
Own the
brand P&L , ensuring profitability and budget adherence.
Liaise with finance, supply chain, and other stakeholders for seamless operations.
Campaign Analytics
Measure and report performance of all marketing campaigns.
Assess
ROI and KPIs
to optimize future initiatives.
Work Experience MBA or equivalent in Marketing. Bachelors or Masters in any of the Life Sciences disciplines
8+ years of experience in pharmaceutical product management, preferably in urology or specialty care.
Proven success in managing high-priority brands and launching new products.
Strong analytical, communication, and leadership skills.
This role demands high ownership, cross-functional collaboration, and a deep understanding of the urology market to drive brand growth, innovation, and stakeholder engagement.
Education Graduation in Pharmacy or Chemistry
Masters in Business Management or Marketing
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Santacruz, MH, IN
Company:
Lupin
Job Description Division:
Urology
Therapeutic Areas:
Benign Prostatic Hyperplasia (BPH) & Overactive Bladder (OAB)
Reporting To:
DGM - Marketing
Full time
Synopisis: The incumbent will lead the strategic and operational management of
1st priority brand in the BPH portfolio
and the
2nd priority brand in the OAB portfolio . This role demands high ownership, cross-functional leadership, and a deep understanding of the urology market to drive brand growth, innovation, and stakeholder engagement.
Brand Leadership
Steer the strategic direction and execution of high-priority brands in BPH and OAB.
Develop and implement
operational and strategic brand plans , aligned with business objectives.
Innovation & Lifecycle Management
Lead the
innovation agenda
from ideation to launch in line with brand strategy.
Drive lifecycle management initiatives including line extensions and new indications.
Stakeholder Engagement
Gain buy-in from internal teams and external stakeholders including KOLs/KBLs.
Build and execute a robust
KOL/KBL engagement plan
to enhance brand equity.
Marketing Execution
Ensure timely rollout of
HCP-focused brand plans
as per the annual calendar.
Oversee development of promotional materials and campaigns across channels.
Performance Monitoring
Track brand performance using internal and external data matrices.
Identify opportunities and challenges, and implement
corrective action plans .
Own the
brand P&L , ensuring profitability and budget adherence.
Liaise with finance, supply chain, and other stakeholders for seamless operations.
Campaign Analytics
Measure and report performance of all marketing campaigns.
Assess
ROI and KPIs
to optimize future initiatives.
Work Experience MBA or equivalent in Marketing. Bachelors or Masters in any of the Life Sciences disciplines
8+ years of experience in pharmaceutical product management, preferably in urology or specialty care.
Proven success in managing high-priority brands and launching new products.
Strong analytical, communication, and leadership skills.
This role demands high ownership, cross-functional collaboration, and a deep understanding of the urology market to drive brand growth, innovation, and stakeholder engagement.
Education Graduation in Pharmacy or Chemistry
Masters in Business Management or Marketing
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