Preferred Care Health Centers
Swan Hospice is a growing company looking to add a passionate, self‑driven individual to its team. The Community Liaison will be responsible for the company’s marketing and communications strategies, overall branding, and image while growing the census and being a positive reflection of the hospice program and deeply involved in the community.
Responsibilities
Attends network and other pertinent meetings and participates in expos as deemed useful.
Establishes and maintains ongoing contacts with social workers, discharge personnel, doctors’ offices, nursing homes, and other referral personnel.
Proactively seeks opportunities to meet referral sources and build positive working relationships that help generate future referrals.
Identifies and facilitates educational opportunities; performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, and senior centers in targeted areas to increase awareness of the agency’s programs and services.
Develops and maintains ongoing, positive relationships with key contractors, discharge planners, and other facilities with a focus on providing attentive customer service.
Coordinates patient admissions with the team.
Conducts on‑site visits to assess patient needs and identify barriers to care.
Keeps accurate records of patient interactions and referrals.
Achieves admissions, product, and pay‑or‑mix goals.
Maintains a complete, up‑to‑date record of targeted referral sources in the territory in CRM.
Responds to customer complaints in a timely manner.
Performs other duties as assigned.
Qualifications
3+ years of leadership experience and 3+ years of marketing experience (Hospice preferred).
Highly data‑driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals.
Demonstrated ability to work successfully on cross‑functional teams.
Excellent verbal and written communication skills at all levels.
Ability to educate health care professionals, patients, and families about home care services.
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Responsibilities
Attends network and other pertinent meetings and participates in expos as deemed useful.
Establishes and maintains ongoing contacts with social workers, discharge personnel, doctors’ offices, nursing homes, and other referral personnel.
Proactively seeks opportunities to meet referral sources and build positive working relationships that help generate future referrals.
Identifies and facilitates educational opportunities; performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, and senior centers in targeted areas to increase awareness of the agency’s programs and services.
Develops and maintains ongoing, positive relationships with key contractors, discharge planners, and other facilities with a focus on providing attentive customer service.
Coordinates patient admissions with the team.
Conducts on‑site visits to assess patient needs and identify barriers to care.
Keeps accurate records of patient interactions and referrals.
Achieves admissions, product, and pay‑or‑mix goals.
Maintains a complete, up‑to‑date record of targeted referral sources in the territory in CRM.
Responds to customer complaints in a timely manner.
Performs other duties as assigned.
Qualifications
3+ years of leadership experience and 3+ years of marketing experience (Hospice preferred).
Highly data‑driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals.
Demonstrated ability to work successfully on cross‑functional teams.
Excellent verbal and written communication skills at all levels.
Ability to educate health care professionals, patients, and families about home care services.
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