Knit
Enterprise Sales Development Representative (SDR)
Title:
Enterprise Sales Development Representative (SDR)
Reports To:
Head of Marketing
Supervisory Responsibility:
This role does not have direct reports.
Location:
Hybrid in New York City, NY – Business hours Monday–Friday, 9am–5pm EST.
Travel:
Limited travel for team summits, conferences, or client dinners; annual in-person All Team Summit hosted by Knit US.
A Little About Us:
Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant+qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research.
Overview We’re looking for Knit’s first Sales Development Representative (SDR) to help us scale outbound pipeline generation and shape the future of our go-to-market motion. This role sits at the intersection of marketing and sales, working directly with Marketing leadership, Account Executives, and Client Partners to identify and engage senior insights and research leaders at some of the world’s most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs. As Knit’s first SDR, you’ll be a foundational team member — helping to define our outreach strategy, messaging frameworks, and tools that will scale our revenue engine.
Key Performance Indicators
10-15 qualified meetings booked per month
6–8 sales qualified opportunities created per month
$150K–$250K in sourced pipeline per month
Conversion rate of 40–50% from meeting → opportunity
Primary Responsibilities
Execute highly personalized outbound outreach (email, phone, LinkedIn) to enterprise and mid-market insights teams, market researchers, and emerging personas
Partner with Marketing on account-based campaigns tied to events, content, and product launches
Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours
Conduct discovery to qualify interest, needs, and timing before handing off to AEs
Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences
Maintain accurate CRM hygiene and pipeline reporting in Salesforce
Test and optimize messaging, personalization tactics, and sequencing cadences
Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product
Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing
Required Skills & Experiences
1–3 years of experience in an SDR or BDR role at a B2B SaaS company, ideally selling into enterprise or marketing/research functions
Proven success meeting or exceeding pipeline generation and meeting-booking targets
Strong written communication and storytelling skills
Confidence and professionalism in reaching out to VP- and Director-level prospects
Curiosity and eagerness to learn the market research and insights ecosystem quickly
Comfortable using CRM and sales engagement tools (HubSpot, Apollo, LinkedIn Sales Navigator)
Proactive, organized, and motivated by both personal and team goals
Bonus Skills
Experience selling to market research or insights teams
Exposure to account-based marketing or multi-touch campaigns
Familiarity with AI/tech-driven SaaS products
Benefits (US)
Competitive base salary + commission plan
Equity options
Healthcare (medical, dental, vision) and additional coverage
Company laptop + one-time technology stipend
401(k) with company match
Flexible time off + hybrid working environment
Opportunities for career growth within a fast-scaling, venture-backed SaaS company
Salary Details In accordance with New York pay transparency requirements, the expected on-target-earnings (OTE) for this role is a range of $80,000‑$100,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.
Our Company Values
Are 1% better every day: growth mindset and bias toward improvement
Play to win: set audacious goals, take initiative, hold yourselves accountable
Keep the main thing the main thing: focus on the greatest impact and prioritize accordingly
#J-18808-Ljbffr
Enterprise Sales Development Representative (SDR)
Reports To:
Head of Marketing
Supervisory Responsibility:
This role does not have direct reports.
Location:
Hybrid in New York City, NY – Business hours Monday–Friday, 9am–5pm EST.
Travel:
Limited travel for team summits, conferences, or client dinners; annual in-person All Team Summit hosted by Knit US.
A Little About Us:
Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant+qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research.
Overview We’re looking for Knit’s first Sales Development Representative (SDR) to help us scale outbound pipeline generation and shape the future of our go-to-market motion. This role sits at the intersection of marketing and sales, working directly with Marketing leadership, Account Executives, and Client Partners to identify and engage senior insights and research leaders at some of the world’s most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs. As Knit’s first SDR, you’ll be a foundational team member — helping to define our outreach strategy, messaging frameworks, and tools that will scale our revenue engine.
Key Performance Indicators
10-15 qualified meetings booked per month
6–8 sales qualified opportunities created per month
$150K–$250K in sourced pipeline per month
Conversion rate of 40–50% from meeting → opportunity
Primary Responsibilities
Execute highly personalized outbound outreach (email, phone, LinkedIn) to enterprise and mid-market insights teams, market researchers, and emerging personas
Partner with Marketing on account-based campaigns tied to events, content, and product launches
Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours
Conduct discovery to qualify interest, needs, and timing before handing off to AEs
Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences
Maintain accurate CRM hygiene and pipeline reporting in Salesforce
Test and optimize messaging, personalization tactics, and sequencing cadences
Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product
Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing
Required Skills & Experiences
1–3 years of experience in an SDR or BDR role at a B2B SaaS company, ideally selling into enterprise or marketing/research functions
Proven success meeting or exceeding pipeline generation and meeting-booking targets
Strong written communication and storytelling skills
Confidence and professionalism in reaching out to VP- and Director-level prospects
Curiosity and eagerness to learn the market research and insights ecosystem quickly
Comfortable using CRM and sales engagement tools (HubSpot, Apollo, LinkedIn Sales Navigator)
Proactive, organized, and motivated by both personal and team goals
Bonus Skills
Experience selling to market research or insights teams
Exposure to account-based marketing or multi-touch campaigns
Familiarity with AI/tech-driven SaaS products
Benefits (US)
Competitive base salary + commission plan
Equity options
Healthcare (medical, dental, vision) and additional coverage
Company laptop + one-time technology stipend
401(k) with company match
Flexible time off + hybrid working environment
Opportunities for career growth within a fast-scaling, venture-backed SaaS company
Salary Details In accordance with New York pay transparency requirements, the expected on-target-earnings (OTE) for this role is a range of $80,000‑$100,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.
Our Company Values
Are 1% better every day: growth mindset and bias toward improvement
Play to win: set audacious goals, take initiative, hold yourselves accountable
Keep the main thing the main thing: focus on the greatest impact and prioritize accordingly
#J-18808-Ljbffr