Bracco
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Account Executive, Cleveland
role at
Bracco
Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging, a part of the Bracco Group. Bracco Diagnostics specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents and solutions aimed at providing better diagnostic efficacy, patient safety and cost effectiveness.
Job Purpose The Account Executive (AE) is responsible for achieving annual sales targets through strategic promotion, education and customer engagement across Bracco’s imaging portfolio, including contrast media, devices and digital solutions. The AE serves as a consultative partner to hospitals, imaging centers, echocardiography labs and healthcare providers, delivering value through clinical, operational and financial solutions.
Main Responsibilities, Activities, Duties and Tasks
Build and sustain strong relationships with current and prospective customers, including radiologists, technologists, cardiologists, sonographers, supply chain, pharmacy, administration and clinical leaders.
Develop and execute a strategic territory business plan to drive contrast, device and software sales, expanding Bracco’s market share.
Conduct effective sales presentations and collaborate with clinical support resources to educate and differentiate Bracco solutions.
Manage customer partnerships with awareness of IDN/GPO agreements, maintaining a strong working knowledge of agreement terms to create opportunities, monitor compliance and ensure alignment with contracted pricing.
Utilize data and digital tools (e.g., Salesforce) to analyze sales performance, track customer activity and refine strategy.
Collaborate cross‑functionally with Marketing, Strategic Account Management, Clinical Applications, Sales Force Effectiveness and Commercial Operations to align messaging and drive customer success.
Facilitate customer education and awareness through speaker programs, site visits, symposia and other company-sponsored events.
Engage with Region Managers, Corporate Accounts, Strategic Account Management and Contract Administration to validate customer eligibility for GPO contracted pricing and rebates.
Effectively manage customer engagement activities, in‑person and virtual, through territory management techniques.
Maintain technical proficiency for all products by actively participating in all sales training and utilizing sales tools provided by the organization.
Maintain up‑to‑date and accurate Travel & Expense / sales records by using Concur and salesforce.com, respectively.
Maintain compliance with all credentialing requirements for healthcare facility access.
Education Must hold a valid driver’s license without restrictions.
Professional Experience, Knowledge & Technical Skills
Minimum 2 years of outside sales experience in the medical, imaging or pharmaceutical industry; or relevant technical/marketing/field sales experience within a hospital or imaging center setting.
Prospecting & Needs Assessment: Identifies and qualifies new business opportunities by uncovering customer needs and aligning Bracco’s imaging solutions with clinical, operational and economic goals.
Strategic Selling: Identifies key stakeholders, economic buyers and decision influencers to develop and execute effective selling strategies that drive adoption and long‑term value.
Customer Relationship Building: Establishes trust and credibility with radiologists, technologists, administrators, pharmacy and procurement teams to strengthen customer loyalty and expand partnerships.
Negotiation, Objection Handling & Closing: Handles objections with confidence and collaborates internally to manage pricing, contracts and close deals in alignment with Bracco’s strategy and policies.
Bracco Product Knowledge & Clinical Application: Demonstrates deep understanding of Bracco’s contrast agents, devices and software solutions, effectively communicating their clinical and workflow advantages.
Competitive Differentiation: Clearly articulates Bracco’s value proposition in the face of competitive alternatives, positioning the portfolio based on clinical, economic and strategic benefits.
Territory Planning & Execution: Develops and executes territory business plans that align with company goals and local market dynamics, prioritizing high‑impact opportunities.
Sales Tools & Funnel Management: Uses Salesforce and other digital tools to track customer interactions, manage the sales funnel and accurately forecast performance.
Cross‑Functional Collaboration: Partners with Strategic Account Management, Marketing, Clinical Education and other internal teams to deliver a cohesive customer experience and maximize impact.
Soft Skills – Company Values & Behaviors
Passion: Connecting People and Networking; Be Yourself
Extraordinary: Leading People and Delegation; Courage
Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation
Physical Demands
The position is field based.
Position requires some overnight travel.
Travel: Domestic travel is required.
Some weekend work is required for sales meetings, industry‑related events, and conventions.
Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.
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Account Executive, Cleveland
role at
Bracco
Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging, a part of the Bracco Group. Bracco Diagnostics specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents and solutions aimed at providing better diagnostic efficacy, patient safety and cost effectiveness.
Job Purpose The Account Executive (AE) is responsible for achieving annual sales targets through strategic promotion, education and customer engagement across Bracco’s imaging portfolio, including contrast media, devices and digital solutions. The AE serves as a consultative partner to hospitals, imaging centers, echocardiography labs and healthcare providers, delivering value through clinical, operational and financial solutions.
Main Responsibilities, Activities, Duties and Tasks
Build and sustain strong relationships with current and prospective customers, including radiologists, technologists, cardiologists, sonographers, supply chain, pharmacy, administration and clinical leaders.
Develop and execute a strategic territory business plan to drive contrast, device and software sales, expanding Bracco’s market share.
Conduct effective sales presentations and collaborate with clinical support resources to educate and differentiate Bracco solutions.
Manage customer partnerships with awareness of IDN/GPO agreements, maintaining a strong working knowledge of agreement terms to create opportunities, monitor compliance and ensure alignment with contracted pricing.
Utilize data and digital tools (e.g., Salesforce) to analyze sales performance, track customer activity and refine strategy.
Collaborate cross‑functionally with Marketing, Strategic Account Management, Clinical Applications, Sales Force Effectiveness and Commercial Operations to align messaging and drive customer success.
Facilitate customer education and awareness through speaker programs, site visits, symposia and other company-sponsored events.
Engage with Region Managers, Corporate Accounts, Strategic Account Management and Contract Administration to validate customer eligibility for GPO contracted pricing and rebates.
Effectively manage customer engagement activities, in‑person and virtual, through territory management techniques.
Maintain technical proficiency for all products by actively participating in all sales training and utilizing sales tools provided by the organization.
Maintain up‑to‑date and accurate Travel & Expense / sales records by using Concur and salesforce.com, respectively.
Maintain compliance with all credentialing requirements for healthcare facility access.
Education Must hold a valid driver’s license without restrictions.
Professional Experience, Knowledge & Technical Skills
Minimum 2 years of outside sales experience in the medical, imaging or pharmaceutical industry; or relevant technical/marketing/field sales experience within a hospital or imaging center setting.
Prospecting & Needs Assessment: Identifies and qualifies new business opportunities by uncovering customer needs and aligning Bracco’s imaging solutions with clinical, operational and economic goals.
Strategic Selling: Identifies key stakeholders, economic buyers and decision influencers to develop and execute effective selling strategies that drive adoption and long‑term value.
Customer Relationship Building: Establishes trust and credibility with radiologists, technologists, administrators, pharmacy and procurement teams to strengthen customer loyalty and expand partnerships.
Negotiation, Objection Handling & Closing: Handles objections with confidence and collaborates internally to manage pricing, contracts and close deals in alignment with Bracco’s strategy and policies.
Bracco Product Knowledge & Clinical Application: Demonstrates deep understanding of Bracco’s contrast agents, devices and software solutions, effectively communicating their clinical and workflow advantages.
Competitive Differentiation: Clearly articulates Bracco’s value proposition in the face of competitive alternatives, positioning the portfolio based on clinical, economic and strategic benefits.
Territory Planning & Execution: Develops and executes territory business plans that align with company goals and local market dynamics, prioritizing high‑impact opportunities.
Sales Tools & Funnel Management: Uses Salesforce and other digital tools to track customer interactions, manage the sales funnel and accurately forecast performance.
Cross‑Functional Collaboration: Partners with Strategic Account Management, Marketing, Clinical Education and other internal teams to deliver a cohesive customer experience and maximize impact.
Soft Skills – Company Values & Behaviors
Passion: Connecting People and Networking; Be Yourself
Extraordinary: Leading People and Delegation; Courage
Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation
Physical Demands
The position is field based.
Position requires some overnight travel.
Travel: Domestic travel is required.
Some weekend work is required for sales meetings, industry‑related events, and conventions.
Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.
#J-18808-Ljbffr