Unlockt Brands, Inc.
About Unlockt Brands
Unlockt Brands is the engine behind many of the K-beauty brands now thriving in U.S. retail channels. We import, launch, and scale Korean beauty and wellness brands (Round Lab, Skin1004, Sungboon Editor, Beauty of Joseon, Ohora, plus our nail brand Heyhae) across e-commerce and brick & mortar. Now, as we expand deeper into national retail (Target, Walmart, Ulta, TJX, etc.), we’re looking for a B2B Retail Sales Manager who will lead those partnerships and drive big wins.
You won’t just manage accounts — you’ll help shape our retail strategy, represent brand vision, negotiate with leadership, and deliver meaningful business growth.
Role Overview As our B2B Retail Sales Manager, you will be the front line in driving relationships and revenue with large U.S. retailers in the beauty / health / wellness space. You’ll manage national retail accounts (or partner with brokers/distributors), negotiate product listings, promotions and terms, coordinate cross-functional execution, and ensure retail partners’ strategies align with our brand goals. Success will be measured by distribution growth, sales velocity, margin, and retailer satisfaction.
This role is a mix of strategic account ownership and execution — you’ll forecast, negotiate, coordinate with marketing/operations, and optimize retail presence in major channels.
Key Responsibilities
Own and grow flagship retail partnerships: Target, Walmart, Ulta Beauty, TJX, and other national chains
Develop and execute a
retail growth roadmap : forecasting, P&L, margin targets, distribution goals
Lead
account negotiations : listing approvals, promotional plans (e.g. displays, co-op funds, feature placements, seasonal resets)
Develop retail sell-in presentations, business plans, and pitch decks for category managers / buyers
Collaborate closely with marketing, operations, supply chain, finance, and analytics to ensure execution (fulfillment, promo materials, pricing, inventory)
Monitor retail performance: sell-through, replenishment, markdowns, inventory health, and optimize accordingly
Analyze competitive landscape, retailer behavior, new channel opportunities, merchandising trends
Serve as internal liaison / voice of the retailer — accelerate issues, align internal teams, ensure retailer satisfaction
Onboard new SKUs/channels: manage product launches, brand training, planograms, merchandising
Maintain cadence of reporting: monthly, quarterly business reviews (QBRs) with retail partners and internal stakeholders
Travel as needed (buyer meetings, store audits, trade shows)
Requirements
3+ years of
B2B / retail / account management
experience, ideally in beauty, CPG, skincare, or wellness brands
Proven track record managing large national retailer accounts and hitting growth / distribution / margin targets
Strong negotiation skills and comfort dealing with buyers / category management
Deep understanding of retail economics: margins, promotional leverage, inventory, slotting fees, co-op funding
Analytical mindset: comfortable with forecasting, data, KPIs, interpreting sell-through, inventory metrics
Excellent presentation, communication, and storytelling skills — able to build business cases and influence senior stakeholders
Cross-functional orientation: able to lead and coordinate internal teams (marketing, supply chain, operations)
Experience developing merchandising / display programs, planograms, promotional calendars
Ability to travel (domestic) for buyer meetings, store visits, trade shows
Bachelor’s degree in business / marketing / related field (MBA a plus)
Nice-to-Have / Differentiators
Prior experience with national mass and specialty retail (Target, Walmart, Ulta, TJX etc)
Experience in K-beauty / skincare / cosmetics / wellness categories
Familiarity with retail technology / data platforms (e.g. Nielsen, IRI, 1010data, or retailer analytics portals)
Relationships or contacts in beauty retail / distribution
Comfort working in a scrappy, fast-moving startup environment
What You’ll Get
The chance to lead national retail expansion for cutting-edge Korean beauty brands
Exposure to full business — from sourcing, marketing, product, operations — you’ll see how retail success ties into the whole brand
Autonomy + ownership: you won’t be micromanaged; you’ll get to build your playbook
Opportunity to influence strategy and leadership decisions
Travel, trade shows, product perks, benefits (health, 401k, etc)
Working Norms / Expectations
Strong communication — transparent and frequent
Goal orientation & accountability — you’ll set targets, track performance, course-correct
Willingness to adapt, experiment, and iterate — we value “Just Try It”
#J-18808-Ljbffr
You won’t just manage accounts — you’ll help shape our retail strategy, represent brand vision, negotiate with leadership, and deliver meaningful business growth.
Role Overview As our B2B Retail Sales Manager, you will be the front line in driving relationships and revenue with large U.S. retailers in the beauty / health / wellness space. You’ll manage national retail accounts (or partner with brokers/distributors), negotiate product listings, promotions and terms, coordinate cross-functional execution, and ensure retail partners’ strategies align with our brand goals. Success will be measured by distribution growth, sales velocity, margin, and retailer satisfaction.
This role is a mix of strategic account ownership and execution — you’ll forecast, negotiate, coordinate with marketing/operations, and optimize retail presence in major channels.
Key Responsibilities
Own and grow flagship retail partnerships: Target, Walmart, Ulta Beauty, TJX, and other national chains
Develop and execute a
retail growth roadmap : forecasting, P&L, margin targets, distribution goals
Lead
account negotiations : listing approvals, promotional plans (e.g. displays, co-op funds, feature placements, seasonal resets)
Develop retail sell-in presentations, business plans, and pitch decks for category managers / buyers
Collaborate closely with marketing, operations, supply chain, finance, and analytics to ensure execution (fulfillment, promo materials, pricing, inventory)
Monitor retail performance: sell-through, replenishment, markdowns, inventory health, and optimize accordingly
Analyze competitive landscape, retailer behavior, new channel opportunities, merchandising trends
Serve as internal liaison / voice of the retailer — accelerate issues, align internal teams, ensure retailer satisfaction
Onboard new SKUs/channels: manage product launches, brand training, planograms, merchandising
Maintain cadence of reporting: monthly, quarterly business reviews (QBRs) with retail partners and internal stakeholders
Travel as needed (buyer meetings, store audits, trade shows)
Requirements
3+ years of
B2B / retail / account management
experience, ideally in beauty, CPG, skincare, or wellness brands
Proven track record managing large national retailer accounts and hitting growth / distribution / margin targets
Strong negotiation skills and comfort dealing with buyers / category management
Deep understanding of retail economics: margins, promotional leverage, inventory, slotting fees, co-op funding
Analytical mindset: comfortable with forecasting, data, KPIs, interpreting sell-through, inventory metrics
Excellent presentation, communication, and storytelling skills — able to build business cases and influence senior stakeholders
Cross-functional orientation: able to lead and coordinate internal teams (marketing, supply chain, operations)
Experience developing merchandising / display programs, planograms, promotional calendars
Ability to travel (domestic) for buyer meetings, store visits, trade shows
Bachelor’s degree in business / marketing / related field (MBA a plus)
Nice-to-Have / Differentiators
Prior experience with national mass and specialty retail (Target, Walmart, Ulta, TJX etc)
Experience in K-beauty / skincare / cosmetics / wellness categories
Familiarity with retail technology / data platforms (e.g. Nielsen, IRI, 1010data, or retailer analytics portals)
Relationships or contacts in beauty retail / distribution
Comfort working in a scrappy, fast-moving startup environment
What You’ll Get
The chance to lead national retail expansion for cutting-edge Korean beauty brands
Exposure to full business — from sourcing, marketing, product, operations — you’ll see how retail success ties into the whole brand
Autonomy + ownership: you won’t be micromanaged; you’ll get to build your playbook
Opportunity to influence strategy and leadership decisions
Travel, trade shows, product perks, benefits (health, 401k, etc)
Working Norms / Expectations
Strong communication — transparent and frequent
Goal orientation & accountability — you’ll set targets, track performance, course-correct
Willingness to adapt, experiment, and iterate — we value “Just Try It”
#J-18808-Ljbffr