
Senior Analyst, Revenue Growth Management - Retail
Wells Enterprises, Inc., Chicago, Illinois, United States, 60290
Sr Analyst, Revenue Growth Management is responsible for the overall improvement of sales related investments within the Grocery/Club Channel. The Sr. Analyst owns ROI improvement on expenditures such as Variable Trade, Slotting, Field Marketing, and other customer related spending. Reviews customer level trade programming and recommends ways to improve ROI. Works cross-functionally with sales teams to explain programming changes and implementation recommendations.
Responsibilities Include:
Evaluates all trade programs within the Grocery/Club channels to ensure that ROI is accretive to margin targets and in line with customer performance expectations.
Provide data-driven recommendations on promotions and optimize revenue and profitability within the key customers and channel. Identify opportunities and elevate growth potential within the customer segments.
Build analytical reporting to conduct pre- and post-promotion analysis to enhance ROI, efficiency, and incremental sales
Conduct research on channel trends, competitor trade activities, to support effective promotional programming.
Working closely with cross-functional teams, including marketing, sales, finance, to align on investment level. Act as trusted partner, effectively managing relationships with business development managers.
Support the development of scenario models to identify incremental trade opportunities quickly.
Identify opportunities to enhance data processes, tools, and methodologies to improve the efficiency and accuracy of analytics.
Curious with critical thinking skills. Continuous improvement mindset. Ability to work independently and with ambiguity.
Effective communicator, able to articulate and present recommendations to the sales team.
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