Wise
Wise is a global technology company building the world's most efficient money‑movement network. We help people and businesses pay, spend, and receive money across borders—making it easy, fast, and cost‑effective.
Job Description We’re looking for an exceptional Lead Performance Marketing Analyst to own and evolve our marketing measurement framework. This high‑impact role will drive how we measure and optimize £M’s of marketing investment worldwide.
In this leadership position you’ll guide a small team of analysts to build, maintain, and evolve our triangle of measurements from end to end
Your Mission You will set the strategic direction of our measurement framework, ensuring it delivers actionable insights that drive marketing optimization across the company.
Key Responsibilities
Own the strategy and implementation of our measurement triangle, covering attribution modeling, experimentation, and marketing mix models.
Collaborate with marketing channels, data science, data engineering, and other cross‑functional teams to prioritize key business needs.
Manage and develop a team of two analysts, fostering growth and ensuring high‑quality output.
Define a strategic roadmap for measurement products, identifying new opportunities and solutions.
Develop processes for channel optimization using available measurement solutions.
Own the end‑to‑end technical build of new attribution features, leveraging Python, dbt, and SQL.
Generate insights and provide strategic recommendations to optimize marketing spend.
Serve as a subject‑matter expert on the complete measurement framework.
Qualifications
Bachelor’s degree in Statistics, Economics, or related field.
4+ years of experience in marketing analytics or data science (management experience is advantageous but not required).
Proficiency in SQL, advanced Python, and data visualization tools such as Looker (dbt is advantageous).
Deep, hands‑on knowledge of marketing attribution models, marketing mix models, and experimentation.
Strategic thinking about analytical products that drive business value.
Excellent project and stakeholder management skills, with the ability to communicate complex topics to non‑technical audiences.
Deep understanding of marketing channels, campaign tracking, and mobile marketing MMPs.
Benefits
Base salary £75,000 – £100,000 (based on experience)
RSUs in a growing and public company
Work from anywhere in the world up to 90 days a year
Flexible working—trusted to do the right thing
Private Medical and Life Insurance
Discounted gym memberships and cycle‑to‑work scheme
Paid 6‑week sabbatical after four years
26 weeks maternity leave at full pay
Annual self‑development budget
Annual Mission Days festival
Pet‑friendly offices
Group activities: yoga, running, board‑game nights
#J-18808-Ljbffr
Job Description We’re looking for an exceptional Lead Performance Marketing Analyst to own and evolve our marketing measurement framework. This high‑impact role will drive how we measure and optimize £M’s of marketing investment worldwide.
In this leadership position you’ll guide a small team of analysts to build, maintain, and evolve our triangle of measurements from end to end
Your Mission You will set the strategic direction of our measurement framework, ensuring it delivers actionable insights that drive marketing optimization across the company.
Key Responsibilities
Own the strategy and implementation of our measurement triangle, covering attribution modeling, experimentation, and marketing mix models.
Collaborate with marketing channels, data science, data engineering, and other cross‑functional teams to prioritize key business needs.
Manage and develop a team of two analysts, fostering growth and ensuring high‑quality output.
Define a strategic roadmap for measurement products, identifying new opportunities and solutions.
Develop processes for channel optimization using available measurement solutions.
Own the end‑to‑end technical build of new attribution features, leveraging Python, dbt, and SQL.
Generate insights and provide strategic recommendations to optimize marketing spend.
Serve as a subject‑matter expert on the complete measurement framework.
Qualifications
Bachelor’s degree in Statistics, Economics, or related field.
4+ years of experience in marketing analytics or data science (management experience is advantageous but not required).
Proficiency in SQL, advanced Python, and data visualization tools such as Looker (dbt is advantageous).
Deep, hands‑on knowledge of marketing attribution models, marketing mix models, and experimentation.
Strategic thinking about analytical products that drive business value.
Excellent project and stakeholder management skills, with the ability to communicate complex topics to non‑technical audiences.
Deep understanding of marketing channels, campaign tracking, and mobile marketing MMPs.
Benefits
Base salary £75,000 – £100,000 (based on experience)
RSUs in a growing and public company
Work from anywhere in the world up to 90 days a year
Flexible working—trusted to do the right thing
Private Medical and Life Insurance
Discounted gym memberships and cycle‑to‑work scheme
Paid 6‑week sabbatical after four years
26 weeks maternity leave at full pay
Annual self‑development budget
Annual Mission Days festival
Pet‑friendly offices
Group activities: yoga, running, board‑game nights
#J-18808-Ljbffr