Goshen College
Part-time Marketing Manager - Storytelling Grant
Goshen College, Goshen, Indiana, United States, 46528
Part-time Marketing Manager - Storytelling Grant
Goshen College is a Christian liberal arts institution that prepares students to thrive in life, leadership and service. We strive to model an inclusive community committed to transformative justice, peace, and sustainability. A respect and appreciation of the Anabaptist- Mennonite faith perspective and practices, and a commitment to the mission, vision, core values and community standards of Goshen College, are important for teaching and administrative faculty members.
Position Summary: The marketing manager plays a leading role in elevating the digital presence of Goshen College’s five-year storytelling initiative, More Than Just Stories, funded by the Lilly Endowment. The successful candidate will help to develop and promote branding, build audiences and drive engagement for More Than Just Stories and the five individual storytelling projects: two podcasts, a speech contest, a documentary and a storytelling festival. The marketing manager will work closely with the project director, senior producer and other members of the storytelling team, including faculty colleagues in the Communication Department and the Religion, Justice, and Society Department. The manager will also work in collaboration with the Goshen College communication and marketing department, website developers and external consultants. The manager will have oversight of the websites. The manager will regularly meet with an external advisory group of marketing professionals who are committed to the success of More Than Just Stories. The chosen candidate will have experience marketing across traditional media, social media and websites. This position requires a creative, self-motivated professional with excellent communication, technical and organizational skills. Attention to details and deadlines is crucial. The marketing manager will report to the project director.
Essential Functions: Serve as a key member of the storytelling leadership team based in the Communication Department
Assist project director, senior producer and others as key point of contact for storytelling grant, which will require interactions with faculty, administrators and staff across campus
Support faculty directors in developing, producing and hosting their respective storytelling projects
Attend regular staff planning meetings and participate in other activities
Presentation oversight and content delivery
Oversee the development and maintenance of an effective marketing plan and branding campaign
Ensure consistency across platforms and websites in terms of brand messaging, imagery and visual identity
Social media community engagement
Monitor comments, messages, tags and mentions, responding when appropriate to foster positive engagement
Engage with students, faculty, alumni and external audiences to build authentic connections
Analytics and performance monitoring
Track and analyze engagement metrics, reach, impressions and audience growth
Prepare periodic performance reports and recommend content adjustments based on data insights
Set benchmarks for engagement and provide insights to inform future campaigns
Education and Experience: The successful candidate should have at least a bachelor’s degree in a relevant field of study and several years of professional work experience demonstrating a high level of marketing skills in various settings.
REQUIRED:
Portfolio that reflects high level marketing that includes promotion of products and events
Ability to work well with a diverse group of internal staff and external partners
Strong written communication and organizational skills
Ability to manage multiple tasks, meet deadlines, and work independently and collaboratively
PREFERRED:
Ability to help plan and organize events
Cultural competence demonstrated through travel, study or other activities
Special Requirements:
Some travel related to storytelling events, conferences and workshops as well as other business relevant to the project
Must hold a valid driver’s license
Supervisory Responsibility:
Student assistants
Physical Demands: Within the normal range of an office environment
Work will generally take place indoors under normal environmental conditions
All of the essential job functions are subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform other job-related instructions as requested by the supervisor, subject to reasonable accommodation. This position description is not all-inclusive and may change at the direction of the supervisor. Any major change will result in the position being reviewed for reclassification.
A list of three professional references with contact information
E-Verify Statement of Participation Goshen College participates in E-Verify. If you are hired, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Diversity, Equity, and Inclusion Statement Goshen College is an equal opportunity employer, committed to enhancing diversity across the institution. Goshen College does not discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, sexual orientation, gender identity or any legally protected status. As a religious institution, Goshen College expressly reserves its rights, its understandings of, and its commitments to the historic Anabaptist identity and the teachings of Mennonite Church USA, and reserves the legal right to hire and employ individuals who support the values of the college. To protect the welfare and provide for the safety of the students, employees, visitors and resources of Goshen College, background checks are conducted by the Office of Human Resources on all new and re-hired employees.
About Goshen College Goshen College is a nationally-ranked college and Hispanic-Serving Institution in Indiana renowned for its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the community and the world. The college offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, social work and environmental education. This caring, safe and diverse campus prides itself on providing excellent academic programs that connect arts with sciences, and theory with practice — exposing students to multiple perspectives and encouraging them to think deeply, live creatively and lead purposefully. The college is located in the City of Goshen in the heart of Elkhart County, within several hours of Chicago, Indianapolis and Detroit. Residents of Goshen enjoy a culturally diverse small-town atmosphere with an active arts community, a vibrant and entrepreneurial downtown, the Maple City Greenway network of bicycle paths and affordable housing prices. Learn more atgoodofgoshen.com.
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Position Summary: The marketing manager plays a leading role in elevating the digital presence of Goshen College’s five-year storytelling initiative, More Than Just Stories, funded by the Lilly Endowment. The successful candidate will help to develop and promote branding, build audiences and drive engagement for More Than Just Stories and the five individual storytelling projects: two podcasts, a speech contest, a documentary and a storytelling festival. The marketing manager will work closely with the project director, senior producer and other members of the storytelling team, including faculty colleagues in the Communication Department and the Religion, Justice, and Society Department. The manager will also work in collaboration with the Goshen College communication and marketing department, website developers and external consultants. The manager will have oversight of the websites. The manager will regularly meet with an external advisory group of marketing professionals who are committed to the success of More Than Just Stories. The chosen candidate will have experience marketing across traditional media, social media and websites. This position requires a creative, self-motivated professional with excellent communication, technical and organizational skills. Attention to details and deadlines is crucial. The marketing manager will report to the project director.
Essential Functions: Serve as a key member of the storytelling leadership team based in the Communication Department
Assist project director, senior producer and others as key point of contact for storytelling grant, which will require interactions with faculty, administrators and staff across campus
Support faculty directors in developing, producing and hosting their respective storytelling projects
Attend regular staff planning meetings and participate in other activities
Presentation oversight and content delivery
Oversee the development and maintenance of an effective marketing plan and branding campaign
Ensure consistency across platforms and websites in terms of brand messaging, imagery and visual identity
Social media community engagement
Monitor comments, messages, tags and mentions, responding when appropriate to foster positive engagement
Engage with students, faculty, alumni and external audiences to build authentic connections
Analytics and performance monitoring
Track and analyze engagement metrics, reach, impressions and audience growth
Prepare periodic performance reports and recommend content adjustments based on data insights
Set benchmarks for engagement and provide insights to inform future campaigns
Education and Experience: The successful candidate should have at least a bachelor’s degree in a relevant field of study and several years of professional work experience demonstrating a high level of marketing skills in various settings.
REQUIRED:
Portfolio that reflects high level marketing that includes promotion of products and events
Ability to work well with a diverse group of internal staff and external partners
Strong written communication and organizational skills
Ability to manage multiple tasks, meet deadlines, and work independently and collaboratively
PREFERRED:
Ability to help plan and organize events
Cultural competence demonstrated through travel, study or other activities
Special Requirements:
Some travel related to storytelling events, conferences and workshops as well as other business relevant to the project
Must hold a valid driver’s license
Supervisory Responsibility:
Student assistants
Physical Demands: Within the normal range of an office environment
Work will generally take place indoors under normal environmental conditions
All of the essential job functions are subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform other job-related instructions as requested by the supervisor, subject to reasonable accommodation. This position description is not all-inclusive and may change at the direction of the supervisor. Any major change will result in the position being reviewed for reclassification.
A list of three professional references with contact information
E-Verify Statement of Participation Goshen College participates in E-Verify. If you are hired, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Diversity, Equity, and Inclusion Statement Goshen College is an equal opportunity employer, committed to enhancing diversity across the institution. Goshen College does not discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, sexual orientation, gender identity or any legally protected status. As a religious institution, Goshen College expressly reserves its rights, its understandings of, and its commitments to the historic Anabaptist identity and the teachings of Mennonite Church USA, and reserves the legal right to hire and employ individuals who support the values of the college. To protect the welfare and provide for the safety of the students, employees, visitors and resources of Goshen College, background checks are conducted by the Office of Human Resources on all new and re-hired employees.
About Goshen College Goshen College is a nationally-ranked college and Hispanic-Serving Institution in Indiana renowned for its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the community and the world. The college offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, social work and environmental education. This caring, safe and diverse campus prides itself on providing excellent academic programs that connect arts with sciences, and theory with practice — exposing students to multiple perspectives and encouraging them to think deeply, live creatively and lead purposefully. The college is located in the City of Goshen in the heart of Elkhart County, within several hours of Chicago, Indianapolis and Detroit. Residents of Goshen enjoy a culturally diverse small-town atmosphere with an active arts community, a vibrant and entrepreneurial downtown, the Maple City Greenway network of bicycle paths and affordable housing prices. Learn more atgoodofgoshen.com.
#J-18808-Ljbffr