Digital Marketing Specialist Job at Insight Global in Chicago

Base pay range $85,000.00/yr - $115,000.00/yr About the Company Insight Global is seeking an experienced Digital Marketing Specialist to join an established concrete flooring company in the greater Chicago area that focuses on transforming concrete surfaces for residential, commercial, and industrial spaces. This is a hybrid and full-time, permanent role with competitive salary and comprehensive benefits. About the Role In this role, the Digital Marketing specialist will oversee digital marketing advertising targeting residential customers. The specialist will report directly into the CEO and be the primary marketing point of contact at the company. To be successful in this role, it is imperative to have strong marketing/advertising experience in Meta Business Suite and Google Ads, specifically around new customer acquisition. Responsibilities Create, run, and manage digital ads in Meta Business Suite and Google Ads Diagnose digital campaign inefficiencies and optimize campaigns accordingly Manage advertising budget allocation within Google and Meta Partner with videographer and content agencies to launch creative ad campaigns Stay abreast on industry trends and competitive intelligence Ideate on future digital marketing opportunities and tests Qualifications 5+ years of experience in B2C digital marketing 5+ years of experience managing campaigns in Meta Business Suite and Google Ads 3+ years of experience creating end-to-end digital marketing campaigns, including budgeting, optimization, and analysis Prior marketing experience in the home improvement or concrete industry Ability to work onsite or hybrid in East Dundee, IL Required Skills Strong marketing/advertising experience in Meta Business Suite and Google Ads Preferred Skills Experience in the home improvement or concrete industry Pay range and compensation package Pay rate: $85k-$115k annually Equal Opportunity Statement Insight Global is committed to diversity and inclusivity in the workplace. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Business Development Industries Construction and Glass, Ceramics and Concrete Manufacturing #J-18808-Ljbffr