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SAP

Business Development Specialist

SAP, Newtown Square, Pennsylvania, United States

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Overview

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Business Development Specialist

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SAP We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. What You'll Do

We are seeking a dynamic, results-oriented individual to lead an SCM pillar to execute demand management initiatives within the SAP Supply Chain Management portfolio. As a Demand Management Specialist, you will be responsible for designing, launching, and managing demand generation campaigns that drive pipeline growth and customer engagement. You will work closely with cross-functional teams to ensure alignment and maximize the impact of demand initiatives. Plan, develop, and execute demand generation campaigns for SAP SCM solutions, leveraging multiple channels such as digital marketing, events, webinars, and targeted outreach. Collaborate with Sales, Marketing, Digital Hub, and Customer Success Managers to identify market opportunities and tailor campaigns to specific customer segments and industries. Work with and support SCM campaigns and initiatives across the regional demand teams in SAP’s four global regions: EMEA, Americas, Middle and Eastern Europe, and APAC. Monitor campaign performance, track key metrics, and optimize initiatives to achieve pipeline and revenue goals. Provide regular updates and insights to leadership and cross-functional teams on campaign progress and outcomes. Coordinate with internal stakeholders to ensure consistent messaging and seamless execution of demand programs. Support the creation of campaign assets, including strategy documents, collateral, industry templates, landing pages, and promotional materials as needed to run successful campaigns. What You Bring

3+ years of experience in demand management, campaign execution, or business development within the software or supply chain industry. Familiarity with SAP Supply Chain Management solutions and demand generation best practices. Experience collaborating with Sales, Marketing, Digital Hub, and Customer Success teams in a global working environment. Strong project management skills and the ability to coordinate multiple initiatives simultaneously. Excellent communication and relationship-building abilities. Creative mindset with a passion for driving customer engagement and business growth. Understanding of standard data privacy and protection rules in B2B environments. Ability to work independently and proactively in a fast-paced environment. 10% travel required. Meet Your Team

A collaborative group of professionals focused on driving demand and delivering value to customers. Supportive environment that encourages innovation, teamwork, and continuous improvement. Shared focus on achieving ambitious goals and celebrating success together. Compliance and Additional Information

Equal Employment Opportunity: SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you are interested in applying and need accommodation, please contact Recruiting Operations Team: Careers@sap.com. Referrals increase your chances of interviewing at SAP. For SAP employees, only permanent roles are eligible for the SAP Employee Referral Program. Qualified applicants will receive consideration without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation range transparency is provided where applicable. For more details, please refer to SAP North America Benefits and the company’s guidelines on AI usage in recruitment processes.

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