Good Samaritan is hiring: Public Relations and Communications Manager in Roanoke

Public Relations and Communications Manager Join to apply for the Public Relations and Communications Manager role at Good Samaritan Make a difference by telling stories that matter. At Good Samaritan Hospice, Palliative Care & Home Health, we believe every story deserves to be told with dignity, compassion, and purpose. We are seeking a thoughtful, creative, and strategic Public Relations & Communications Manager to steward and amplify the Good Samaritan story across all platforms and audiences. This role plays a vital part in shaping how patients, families, staff, donors, partners, and the broader community understand who we are, what we do, and why it matters. Working closely with leadership, clinical teams, development, and community partners, this position strengthens our brand, voice, and public presence while honoring the sacred work we do. What You’ll Do Serve as the steward of the Good Samaritan brand, ensuring consistent messaging and visual identity across all service lines Partner with leadership to align communications with organizational goals and priorities Develop and manage marketing and referral materials, ensuring accuracy, compliance, and relevance Create and share compelling stories that highlight the experiences of patients, families, staff, and volunteers Manage social media platforms, including content creation, scheduling, and engagement Oversee website content, updates, and ongoing maintenance Coordinate digital, print, and community advertising campaigns Serve as a point of contact for advertising partners and select media inquiries Collaborate with HR, development, and clinical teams to support recruitment marketing, internal communications, and community initiatives Support crisis communications and reputation management as needed What We Are Looking For Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field (or equivalent experience) Strong writing and editing skills with the ability to communicate sensitive topics with empathy and clarity Experience coordinating marketing materials, digital content, and social media Ability to manage multiple projects and deadlines effectively Experience in healthcare, hospice, palliative care, nonprofit, or mission-driven organizations preferred Familiarity with website CMS platforms, social media management tools, and basic analytics Graphic design or content creation experience a plus (Canva, Adobe, or similar tools) Media relations or campaign management experience preferred Schedule & Benefits Schedule: Monday - Friday 8:30am - 5:00pm Benefits: 21 days of PTO in your first year, $.60 per mile mileage reimbursement, company-paid life insurance and long-term disability insurance, medical through an ICHRA model offering multiple plan choices, and 401(k) with company match (100% match on the first 3%, 50% match on the next 1%) Seniority level Entry level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Hospitals and Health Care #J-18808-Ljbffr