AAA National
Senior Consumer Insights Analyst (Hybrid)
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Senior Consumer Insights Analyst (Hybrid)
role at
AAA National .
Business Summary The Senior Consumer Insights Analyst is key in helping the company understand its members, consumers, and competitors through high-impact research. This position leads and manages market research projects from design to analysis, partnering with internal teams and external vendors to uncover actionable insights. The role supports strategic decision-making across the organization, including at the executive level, by delivering clear, data-driven recommendations. Ideal candidates are curious, analytical, and comfortable translating complex data into compelling stories that drive business improvement and enhance the member experience.
Duties & Responsibilities
Leads the development of research specifications and plans in collaboration with business clients, Consumer Insights staff, and third‑party vendors to generate actionable insights on member, consumer, and competitor behavior.
Designs and executes primary and secondary market research projects, including methodology, data collection instruments, and analysis, ensuring alignment with business needs and budget constraints.
Analyzes and interprets research data using statistical techniques, graphs, and charts; organizes and synthesizes findings into clear, impactful insights.
Delivers research findings to all levels of management up to the CEO using a story‑driven approach to convey methodology, results, and strategic recommendations.
Acts as a strategic internal consultant, advising on research design, data interpretation, and application of insights across business lines.
Partners with management to plan, schedule, and adapt research projects based on evolving criteria and organizational priorities.
Supports other staff by reviewing project designs, offering guidance, and sharing best practices in research, analysis, and reporting.
Identifies and implements improvements to department research processes and standards.
Manages necessary project administration, including preparing MOUs, RFPs, proposals, and procurement documents.
Requirements, Competencies, and Certifications
Proven ability to communicate insights in writing and presentations to audiences at all levels.
Highly organized and self‑motivated, with strong time‑management skills and the ability to thrive in a fast‑paced, deadline‑driven environment.
Demonstrated analytical and statistical expertise, with experience applying advanced research techniques to primary and secondary data.
Skilled in research design, data interpretation, and storytelling, with familiarity in methodologies that drive actionable business decisions.
Technically proficient in statistical analysis tools, database management systems, and visualization software (e.g., Excel, SPSS, Qualtrics, Medallia).
Education & Experience Bachelor's degree in business, marketing, market research, or a related field, with at least 5 years of hands‑on experience conducting and managing market research projects.
Hiring Range $78,040 - $98,330
Additional Information This position is also eligible for participation in AAA, Inc.'s Annual Incentive Plan. AAA Inc. is committed to paying competitively and equitably. The posted range for this position reflects competitive compensation based on market data, internal equity, and the position's skills and requirements. The compensation offered will depend on your qualifications and experience. AAA Inc. supports a flexible work environment for our associates. We are committed to collaboration, innovation, and work‑life balance, and offer a hybrid work model of three days in‑office and two days at home (or whenever you work best) each week. AAA Inc. does not accept unsolicited assistance from any search firms for this employment opportunity. All resumes submitted by search firms to any employee working at the AAA, Inc. offices, either by email, the Internet, or in any form and method, without a valid written Statement of Work in place for this position from the AAA, Inc.'s Talent Acquisition Department, will be deemed the sole property of the AAA, Inc.'s Office. No fee will be paid if the AAA, Inc. office hires the candidate through the referral or any other means.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Consumer Services
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Senior Consumer Insights Analyst (Hybrid)
role at
AAA National .
Business Summary The Senior Consumer Insights Analyst is key in helping the company understand its members, consumers, and competitors through high-impact research. This position leads and manages market research projects from design to analysis, partnering with internal teams and external vendors to uncover actionable insights. The role supports strategic decision-making across the organization, including at the executive level, by delivering clear, data-driven recommendations. Ideal candidates are curious, analytical, and comfortable translating complex data into compelling stories that drive business improvement and enhance the member experience.
Duties & Responsibilities
Leads the development of research specifications and plans in collaboration with business clients, Consumer Insights staff, and third‑party vendors to generate actionable insights on member, consumer, and competitor behavior.
Designs and executes primary and secondary market research projects, including methodology, data collection instruments, and analysis, ensuring alignment with business needs and budget constraints.
Analyzes and interprets research data using statistical techniques, graphs, and charts; organizes and synthesizes findings into clear, impactful insights.
Delivers research findings to all levels of management up to the CEO using a story‑driven approach to convey methodology, results, and strategic recommendations.
Acts as a strategic internal consultant, advising on research design, data interpretation, and application of insights across business lines.
Partners with management to plan, schedule, and adapt research projects based on evolving criteria and organizational priorities.
Supports other staff by reviewing project designs, offering guidance, and sharing best practices in research, analysis, and reporting.
Identifies and implements improvements to department research processes and standards.
Manages necessary project administration, including preparing MOUs, RFPs, proposals, and procurement documents.
Requirements, Competencies, and Certifications
Proven ability to communicate insights in writing and presentations to audiences at all levels.
Highly organized and self‑motivated, with strong time‑management skills and the ability to thrive in a fast‑paced, deadline‑driven environment.
Demonstrated analytical and statistical expertise, with experience applying advanced research techniques to primary and secondary data.
Skilled in research design, data interpretation, and storytelling, with familiarity in methodologies that drive actionable business decisions.
Technically proficient in statistical analysis tools, database management systems, and visualization software (e.g., Excel, SPSS, Qualtrics, Medallia).
Education & Experience Bachelor's degree in business, marketing, market research, or a related field, with at least 5 years of hands‑on experience conducting and managing market research projects.
Hiring Range $78,040 - $98,330
Additional Information This position is also eligible for participation in AAA, Inc.'s Annual Incentive Plan. AAA Inc. is committed to paying competitively and equitably. The posted range for this position reflects competitive compensation based on market data, internal equity, and the position's skills and requirements. The compensation offered will depend on your qualifications and experience. AAA Inc. supports a flexible work environment for our associates. We are committed to collaboration, innovation, and work‑life balance, and offer a hybrid work model of three days in‑office and two days at home (or whenever you work best) each week. AAA Inc. does not accept unsolicited assistance from any search firms for this employment opportunity. All resumes submitted by search firms to any employee working at the AAA, Inc. offices, either by email, the Internet, or in any form and method, without a valid written Statement of Work in place for this position from the AAA, Inc.'s Talent Acquisition Department, will be deemed the sole property of the AAA, Inc.'s Office. No fee will be paid if the AAA, Inc. office hires the candidate through the referral or any other means.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Consumer Services
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