SalaryGuide
Vice President of Growth & Demand Generation
SalaryGuide, Carlsbad, California, United States, 92002
Responsibilities
drive scalable, measurable growth by leading Buffini & Company’s demand generation strategy — integrating brand, performance marketing, and lifecycle engagement to acquire, nurture, and convert customers across all channels. This leader connects marketing strategy to revenue outcomes, ensuring that every campaign and initiative aligns with Buffini’s mission of helping people win in business and in life. Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes. Achieve CAC payback within 6–9 months and sustain healthy LTV:CAC ratios across all products. Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events. Build and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing. Create and Implement marketing automation and lead-nurture systems that improve conversion and retention. Optimize campaigns across email, paid media, webinars, and partnerships. Requirements
Strategic Leadership: Balances short-term demand with long-term brand growth; connects campaigns to business outcomes. Analytical Rigor: Uses data and KPIs to guide decision-making, optimize ROI, and measure success. Growth Mindset: Builds scalable systems that generate repeatable results across multiple products and audiences. Cross-Functional Collaboration: Works seamlessly with Sales, Product, and Creative to ensure unified execution. Team Development: Coaches and empowers high-performing marketers; creates clarity and accountability. Customer Obsession: Designs campaigns that serve the client first and reflect the “Work by Referral” ethos. Innovation: Embraces new tools, trends, and strategies to keep Buffini at the forefront of marketing excellence. Communication: Inspires confidence and alignment through clarity, empathy, and influence.
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drive scalable, measurable growth by leading Buffini & Company’s demand generation strategy — integrating brand, performance marketing, and lifecycle engagement to acquire, nurture, and convert customers across all channels. This leader connects marketing strategy to revenue outcomes, ensuring that every campaign and initiative aligns with Buffini’s mission of helping people win in business and in life. Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes. Achieve CAC payback within 6–9 months and sustain healthy LTV:CAC ratios across all products. Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events. Build and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing. Create and Implement marketing automation and lead-nurture systems that improve conversion and retention. Optimize campaigns across email, paid media, webinars, and partnerships. Requirements
Strategic Leadership: Balances short-term demand with long-term brand growth; connects campaigns to business outcomes. Analytical Rigor: Uses data and KPIs to guide decision-making, optimize ROI, and measure success. Growth Mindset: Builds scalable systems that generate repeatable results across multiple products and audiences. Cross-Functional Collaboration: Works seamlessly with Sales, Product, and Creative to ensure unified execution. Team Development: Coaches and empowers high-performing marketers; creates clarity and accountability. Customer Obsession: Designs campaigns that serve the client first and reflect the “Work by Referral” ethos. Innovation: Embraces new tools, trends, and strategies to keep Buffini at the forefront of marketing excellence. Communication: Inspires confidence and alignment through clarity, empathy, and influence.
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