3M
Global Demand Generation Leader – Industrial Adhesives and Tapes Division
Collaborate with Innovative 3Mers Around the World.
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
Developing the strategy around targeting unique personas in the Industrial Adhesives and Tapes division, working cross‑functionally to create and implement campaigns globally based on customer insights.
Deeply understanding customer pain points, motivations, and purchasing behaviors to inform all marketing activities and serve as the resident expert on the customer and market landscape. You will own, maintain and enhance our customer journey maps and identify key opportunities to engage and nurture them, and work closely with the product content leads on aligning business product content strategy across persona’s customer journey.
Perpetuating campaigns through creating Global Campaign toolkits while staying on the cutting edge of emerging digital media innovations. You will anchor clear, consistent, and frequent communication with stakeholder teams to outline strategy, review goals, and track performance for campaigns.
Developing and owning the key messages that will resonate with the target audience. The Demand Generation Lead works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment.
Producing and managing photo and video shoots to capture essential content. Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently. This includes determining the right agency partner for specific needs and messages.
Developing & driving comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurable objectives.
Work across a dynamic ecosystem of stakeholders to define, develop and implement integrated campaign strategies across the globe. This includes but not limited to: Area Activation Planners, Product Content leaders, Global Marketing Center pillar teams and the converter business owners.
Works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment.
Cultivating an environment of full‑team engagement, leadership, and personal development. You’ll be champion for open and transparent communication.
Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently.
Manage lead generation and nurturing strategies that leverage marketing technology stack (e.g., Eloqua, Salesforce).
You’ll work closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs. You are also responsible for managing timely execution and optimizing budget allocations.
Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy.
Skills & Expertise Minimum Qualifications
Bachelor’s degree or higher (completed and verified prior to start).
Seven (7) years of combined experience in integrated marketing, channel marketing, brand marketing, digital marketing, B2B lead generation, and/or marketing communications in a private, public, government, or military environment.
Current, valid Driver’s License.
Preferred Qualifications
Master’s degree in business administration, marketing or entrepreneurship from an accredited institution.
Proven experience solving and communicating complex marketing strategies to cross‑functional teams in a global environment.
Must be able to organize large amounts of information and track and meet many competing deadlines.
Exceptional communication skills.
Excellent time management, project management and organization skills.
Growth and results‑oriented.
Self‑starter and ability to work independently.
Prior experience writing creative briefs.
Prior experience with customer journey mapping.
Prior experience launching integrated marketing campaigns, tracking metrics to evaluate effectiveness.
Experience in new product introduction content creation.
Prior experience in media buying and optimization (min. 3 years, cross‑channel with the focus on digital).
Experience working with marketing automation tools (Eloqua) and CRM (Salesforce) preferred.
Proven ability to track and manage budgets and asset routings for approval.
Previous cross‑functional leadership experience, ideally in Brand Management, Marketing Manager, or Integrated Marketing roles.
Experience with tools such as Adobe Assets, Salesforce.com, LinkedIn, PowerBI, HAMR.
Work Location
Work location: This role follows an on‑site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
Travel: May include up to 5%.
Relocation: May be authorized.
Legal and Compliance Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well‑being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Employee Agreements and Responsibilities All U.S.-based 3M full‑time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M confidential information and trade secrets, discusses conflicts of interest, and how inventions are assigned. Employees that are Job Grade 7 or above may also have obligations to not compete and to not solicit employees or customers, during and after employment.
Safety and Conduct Responsibilities of this position include compliance with corporate policies, procedures, and security standards while performing assigned duties. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Compensation and Benefits Pay & Benefits Overview:
https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/
EEO & Non‑Discrimination Statement 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
Application Note Please note: your application may not be considered if you do not provide your education and work history, either by uploading a resume or entering the information into the application fields directly.
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Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
Developing the strategy around targeting unique personas in the Industrial Adhesives and Tapes division, working cross‑functionally to create and implement campaigns globally based on customer insights.
Deeply understanding customer pain points, motivations, and purchasing behaviors to inform all marketing activities and serve as the resident expert on the customer and market landscape. You will own, maintain and enhance our customer journey maps and identify key opportunities to engage and nurture them, and work closely with the product content leads on aligning business product content strategy across persona’s customer journey.
Perpetuating campaigns through creating Global Campaign toolkits while staying on the cutting edge of emerging digital media innovations. You will anchor clear, consistent, and frequent communication with stakeholder teams to outline strategy, review goals, and track performance for campaigns.
Developing and owning the key messages that will resonate with the target audience. The Demand Generation Lead works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment.
Producing and managing photo and video shoots to capture essential content. Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently. This includes determining the right agency partner for specific needs and messages.
Developing & driving comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurable objectives.
Work across a dynamic ecosystem of stakeholders to define, develop and implement integrated campaign strategies across the globe. This includes but not limited to: Area Activation Planners, Product Content leaders, Global Marketing Center pillar teams and the converter business owners.
Works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment.
Cultivating an environment of full‑team engagement, leadership, and personal development. You’ll be champion for open and transparent communication.
Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently.
Manage lead generation and nurturing strategies that leverage marketing technology stack (e.g., Eloqua, Salesforce).
You’ll work closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs. You are also responsible for managing timely execution and optimizing budget allocations.
Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy.
Skills & Expertise Minimum Qualifications
Bachelor’s degree or higher (completed and verified prior to start).
Seven (7) years of combined experience in integrated marketing, channel marketing, brand marketing, digital marketing, B2B lead generation, and/or marketing communications in a private, public, government, or military environment.
Current, valid Driver’s License.
Preferred Qualifications
Master’s degree in business administration, marketing or entrepreneurship from an accredited institution.
Proven experience solving and communicating complex marketing strategies to cross‑functional teams in a global environment.
Must be able to organize large amounts of information and track and meet many competing deadlines.
Exceptional communication skills.
Excellent time management, project management and organization skills.
Growth and results‑oriented.
Self‑starter and ability to work independently.
Prior experience writing creative briefs.
Prior experience with customer journey mapping.
Prior experience launching integrated marketing campaigns, tracking metrics to evaluate effectiveness.
Experience in new product introduction content creation.
Prior experience in media buying and optimization (min. 3 years, cross‑channel with the focus on digital).
Experience working with marketing automation tools (Eloqua) and CRM (Salesforce) preferred.
Proven ability to track and manage budgets and asset routings for approval.
Previous cross‑functional leadership experience, ideally in Brand Management, Marketing Manager, or Integrated Marketing roles.
Experience with tools such as Adobe Assets, Salesforce.com, LinkedIn, PowerBI, HAMR.
Work Location
Work location: This role follows an on‑site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
Travel: May include up to 5%.
Relocation: May be authorized.
Legal and Compliance Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well‑being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Employee Agreements and Responsibilities All U.S.-based 3M full‑time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M confidential information and trade secrets, discusses conflicts of interest, and how inventions are assigned. Employees that are Job Grade 7 or above may also have obligations to not compete and to not solicit employees or customers, during and after employment.
Safety and Conduct Responsibilities of this position include compliance with corporate policies, procedures, and security standards while performing assigned duties. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Compensation and Benefits Pay & Benefits Overview:
https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/
EEO & Non‑Discrimination Statement 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
Application Note Please note: your application may not be considered if you do not provide your education and work history, either by uploading a resume or entering the information into the application fields directly.
#J-18808-Ljbffr