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Booksy

MarTech Lead

Booksy, Villa Espana Colonia, Texas, United States

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A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers arrange "me time" moments, we're in the business of helping people thrive and feel fantastic.

Working in an ever‑changing scale‑up where things are messy and resources are limited isn’t for everyone. If you thrive in a stable environment with big budgets, clear processes, and structures then you’re probably not for us. However, if you love bringing order to chaos, inventively solving problems, and prioritizing your own path within ambiguity, then you’re likely to love it here.

Role Overview As a MarTech Lead reporting to the Head of Customer Data & Technology in our Data and Strategic Analytics team, your purpose will be to own and evolve the technical foundation of our marketing technology stack. You’ll ensure that systems like Iterable, Salesforce, Segment, and other acquisition platforms work seamlessly together, enabling personalized, scalable marketing campaigns and frictionless customer journeys. You will also shape the MarTech roadmap and mentor a small team to deliver technical excellence across marketing operations.

Requirements

Strong experience with marketing technology platforms (Iterable, Meta/Google Ads, analytics tools, CRM systems like Salesforce).

Hands‑on technical skills with APIs, data mapping, SQL, and system integrations.

Proven ability to translate marketing requirements into scalable, technical solutions.

Experience managing MarTech platform performance, troubleshooting, and optimizing workflows.

Conversational level English language skills.

Preferred Experience

Previous leadership or mentoring experience with a desire to grow a team.

Familiarity with Customer Data Platforms (Segment) and complex MarTech ecosystems.

Exposure to Salesforce Sales Cloud or Marketing Cloud.

Benefits

Fully remote position within a globally distributed team.

Generous holiday allowance of 26 days plus public holidays.

Access to a global learning and development program, wellness benefits, and discounts across partner platforms.

Diversity and Inclusion Commitment We work in a highly creative and diverse industry and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, contact us at belonging@booksy.com.

Application Instructions Kindly submit your application and CV in English to ensure it is successfully reviewed.

Seniority Level Mid‑Senior level

Employment Type Full‑time

Job Function Marketing

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