Vinove Software & Services Ltd.
Demand Generation Lead
Vinove Software & Services Ltd., Kansas City, Missouri, United States, 64101
We are looking for an experienced and data-driven Demand Generation Lead
to own and execute the end-to-end demand generation strategy across multiple channels. This role will be responsible for creating scalable campaigns that generate high-quality leads, accelerate pipeline growth, and strengthen brand visibility. The ideal candidate will combine strong analytical, strategic, and operational skills, with proven experience in B2B marketing—especially in technology or IT services domains.
The Demand Generation Lead will collaborate with sales, product marketing, and digital teams to align campaigns with revenue objectives and ensure a consistent flow of qualified leads through the funnel.
Core Responsibilities
Develop and execute
integrated demand generation strategies
across digital channels (email, social, search, paid, events, and partnerships).
Own
lead generation, nurturing, and conversion campaigns
aligned with sales pipeline and revenue goals.
Manage and optimize
marketing automation workflows, CRM integration, and lead scoring models .
Work closely with the sales and SDR teams to ensure
lead qualification, follow‑up, and conversion tracking .
Analyze campaign performance data to derive insights, optimize ROI, and provide actionable recommendations.
Manage
budgets, vendors, and marketing tools
to ensure cost‑effective campaign delivery.
Collaborate with content, design, and digital teams to create high‑impact assets and landing pages that drive engagement and conversions.
Must-Have Skills Technical & Functional Skills:
Proven expertise in
B2B demand generation, lead nurturing, and pipeline acceleration .
Hands‑on experience with
marketing automation tools
(HubSpot, Marketo, Pardot, Eloqua, or similar).
Strong understanding of
CRM systems
(Salesforce, HubSpot CRM, MS Dynamics, Zoho).
Data‑driven mindset with proficiency in
campaign analytics, funnel metrics, and attribution modeling .
Experience managing
paid campaigns
(LinkedIn Ads, Google Ads, Display/Retargeting).
Deep knowledge of
email marketing best practices , segmentation, and lead scoring.
Soft Skills:
Strategic thinker with strong execution ownership.
Excellent communication and collaboration skills with cross‑functional teams.
Leadership mindset to guide and mentor a small team of marketers or agencies.
Analytical, proactive, and comfortable working in a metrics‑driven environment.
Good-to-Have Skills
Experience in
B2B tech, SaaS, or IT services
industry.
Familiarity with
account-based marketing (ABM)
strategies.
Exposure to
SEO, content marketing, and webinar/event‑based campaigns .
Understanding of
MarTech stacks and integrations .
Knowledge of
marketing analytics tools
(Google Analytics, Power BI, Tableau, etc.).
Experience Requirements 10–16 years
of progressive experience in
B2B marketing and demand generation , with at least
3–5 years in a leadership capacity .
Proven track record of
building and executing scalable lead generation campaigns
that contributed to measurable pipeline and revenue growth.
Experience in
global or multi‑region marketing campaigns
preferred.
KPIs / Success Metrics
Lead Volume & Quality:
Number of MQLs and SQLs generated per quarter.
Pipeline Contribution:
Percentage of pipeline influenced by demand generation activities.
Campaign Performance:
CTR, conversion rate, cost per lead (CPL), and ROI.
Sales Alignment:
Lead‑to‑opportunity conversion rates and feedback from sales teams.
Marketing Efficiency:
Adherence to budget, cost optimization, and campaign scalability.
Innovation:
Implementation of new demand gen tactics or technologies that improve overall results.
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to own and execute the end-to-end demand generation strategy across multiple channels. This role will be responsible for creating scalable campaigns that generate high-quality leads, accelerate pipeline growth, and strengthen brand visibility. The ideal candidate will combine strong analytical, strategic, and operational skills, with proven experience in B2B marketing—especially in technology or IT services domains.
The Demand Generation Lead will collaborate with sales, product marketing, and digital teams to align campaigns with revenue objectives and ensure a consistent flow of qualified leads through the funnel.
Core Responsibilities
Develop and execute
integrated demand generation strategies
across digital channels (email, social, search, paid, events, and partnerships).
Own
lead generation, nurturing, and conversion campaigns
aligned with sales pipeline and revenue goals.
Manage and optimize
marketing automation workflows, CRM integration, and lead scoring models .
Work closely with the sales and SDR teams to ensure
lead qualification, follow‑up, and conversion tracking .
Analyze campaign performance data to derive insights, optimize ROI, and provide actionable recommendations.
Manage
budgets, vendors, and marketing tools
to ensure cost‑effective campaign delivery.
Collaborate with content, design, and digital teams to create high‑impact assets and landing pages that drive engagement and conversions.
Must-Have Skills Technical & Functional Skills:
Proven expertise in
B2B demand generation, lead nurturing, and pipeline acceleration .
Hands‑on experience with
marketing automation tools
(HubSpot, Marketo, Pardot, Eloqua, or similar).
Strong understanding of
CRM systems
(Salesforce, HubSpot CRM, MS Dynamics, Zoho).
Data‑driven mindset with proficiency in
campaign analytics, funnel metrics, and attribution modeling .
Experience managing
paid campaigns
(LinkedIn Ads, Google Ads, Display/Retargeting).
Deep knowledge of
email marketing best practices , segmentation, and lead scoring.
Soft Skills:
Strategic thinker with strong execution ownership.
Excellent communication and collaboration skills with cross‑functional teams.
Leadership mindset to guide and mentor a small team of marketers or agencies.
Analytical, proactive, and comfortable working in a metrics‑driven environment.
Good-to-Have Skills
Experience in
B2B tech, SaaS, or IT services
industry.
Familiarity with
account-based marketing (ABM)
strategies.
Exposure to
SEO, content marketing, and webinar/event‑based campaigns .
Understanding of
MarTech stacks and integrations .
Knowledge of
marketing analytics tools
(Google Analytics, Power BI, Tableau, etc.).
Experience Requirements 10–16 years
of progressive experience in
B2B marketing and demand generation , with at least
3–5 years in a leadership capacity .
Proven track record of
building and executing scalable lead generation campaigns
that contributed to measurable pipeline and revenue growth.
Experience in
global or multi‑region marketing campaigns
preferred.
KPIs / Success Metrics
Lead Volume & Quality:
Number of MQLs and SQLs generated per quarter.
Pipeline Contribution:
Percentage of pipeline influenced by demand generation activities.
Campaign Performance:
CTR, conversion rate, cost per lead (CPL), and ROI.
Sales Alignment:
Lead‑to‑opportunity conversion rates and feedback from sales teams.
Marketing Efficiency:
Adherence to budget, cost optimization, and campaign scalability.
Innovation:
Implementation of new demand gen tactics or technologies that improve overall results.
#J-18808-Ljbffr