Railsware Solutions FZ-LLC
We’re looking for an experienced
US-based PR Consultant
to drive a high-impact product launch and amplify market awareness of
Coupler.io
. This role requires a strong understanding of the US media landscape, deep experience in SaaS launches, and the ability to craft and execute strategic PR initiatives that generate measurable business results.
*Please apply with a portfolio of successful cases in tech product launch. US-based candidates in New York/San Francisco/Los Angeles.
*This is a part-time position. Standard Railsware benefits do not apply.
Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market
Hands-on experience with B2B SaaS go-to-market strategies
Strong media relations in the US market with established media contacts
Deep understanding of local marketing dynamics, media landscape, and buyer behavior
Proven success running product launches that drive engagement, adoption, and revenue
Strategic planning combined with hands‑on execution
Ability to quickly understand and articulate technical products
Data‑driven mindset with a strong focus on KPIs and measurable outcomes
Demonstrable SaaS launch experience with quantitative results
Portfolio showcasing signup growth, MRR increase, or similar performance metrics
Would be a plus
Experience with data analytics and reporting tools (Google Sheets, Looker Studio, Power BI, etc.)
Product Marketing background
Your responsibilities
Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi‑channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan
Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement
Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long‑term growth
Partner closely with Product Marketing team to align messaging and identify PR opportunities
Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement
#J-18808-Ljbffr
US-based PR Consultant
to drive a high-impact product launch and amplify market awareness of
Coupler.io
. This role requires a strong understanding of the US media landscape, deep experience in SaaS launches, and the ability to craft and execute strategic PR initiatives that generate measurable business results.
*Please apply with a portfolio of successful cases in tech product launch. US-based candidates in New York/San Francisco/Los Angeles.
*This is a part-time position. Standard Railsware benefits do not apply.
Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market
Hands-on experience with B2B SaaS go-to-market strategies
Strong media relations in the US market with established media contacts
Deep understanding of local marketing dynamics, media landscape, and buyer behavior
Proven success running product launches that drive engagement, adoption, and revenue
Strategic planning combined with hands‑on execution
Ability to quickly understand and articulate technical products
Data‑driven mindset with a strong focus on KPIs and measurable outcomes
Demonstrable SaaS launch experience with quantitative results
Portfolio showcasing signup growth, MRR increase, or similar performance metrics
Would be a plus
Experience with data analytics and reporting tools (Google Sheets, Looker Studio, Power BI, etc.)
Product Marketing background
Your responsibilities
Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi‑channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan
Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement
Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long‑term growth
Partner closely with Product Marketing team to align messaging and identify PR opportunities
Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement
#J-18808-Ljbffr