SalaryGuide
Responsibilities Lead, identify opportunities, transform go-to-market strategies into high-performing demand generation initiatives that build awareness, drive engagement, and accelerate pipeline velocity (Including lead quality and increasing sales conversion for the business)
Take a process and metric-driven view of the big picture and drive to the specific actions for various activities that will increase traffic and sales
Conduct competitive analysis and market research to stay informed about industry trends and consumer behavior
Create, update, and maintain eStore product pricing, Magento SKUs, and promotional activities
Ensure the online store is visually appealing, has an order flow, is easy to navigate, and is updated with the latest products and information
Manage eStore content
Prepare new product content and ensure loading into the eStore platform with proper SEO, image size, tags, attributes, set up home banner, etc., promptly aligned with product launch plans
Manage 1WorldSync and Commerce Connector for product data updates and syndication
Requirements 3+ years of Demand generation / eCommerce B2C experience with extensive knowledge of best practices and strategies
3+ years of experience working within a Content Management System in an eCommerce retail environment
Strong contributing experience in multi-channel campaign execution (paid, email, SEO/SEM, content syndication)
Strong working knowledge of Google Ads/ Meta Ads/ and HubSpot.
Strong hands-on experience in Analytic tools such as Google Analytics, Tableau, and Looker Studio, with the ability to translate insights into action
Experience and familiarity with Online store management tools such as Adobe Experience (Magento), Adobe Experience Manager (AEM)
Able to work in a fast-paced, metric-driven environment with periods of pressure to meet deadlines/goals
Well-organized and able to keep multiple activities moving forward in parallel, with strong attention to detail
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