Global SaaS | $28M Series B Investment
Barcelona/Prague or Remote in Europe
Role TLDR
- Mission: Own self-serve and PLG as a full revenue engine for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where product does most of the work , and add humans only where ROI is highest.
- Primary Outcome: Maximize revenue from the self-served micro segment. Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful.
- Scope: Define and drive the PLG roadmap , map and continuously improve the post-signup journey , and set smart “when to human” rules (when to stay self-serve vs. route to Sales/CS).
- Team: Lead a dedicated PLG squad (~2–3 engineers from existing teams) with a fast experiment cadence and strong analytics foundation.
- Profile: Commercial PM with proven PLG wins in B2B SaaS , strong experimentation mindset and excellent UX instincts for onboarding/activation .
About CloudTalk
Powered by a January 2024 $28 million Series B investment from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's AI-powered business communication platform helps 4,000+ sales and support team s make customer experience the greatest competitive advantage for driving more revenue.
CloudTalk works seamlessly for businesses of all sizes, from scale-ups like Deel and TIER to big players like Nokia , Glovo and Rakuten . Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place.
CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.
The Challenge Ahead
We’re looking for a commercial, experiment-driven, and execution-focused Head of PLG to own and scale our Product-Led Growth (PLG) motion for micro customers.
Your mission is to turn self-serve into a full revenue engine – from acquisition and activation to expansion and retention – and to design flows where the product does most of the work , bringing humans in only where the ROI is highest.
If you love building self-serve journeys that move real revenue numbers, this role is for you.
What’s in it for you
- Leadership & impact: Own a critical growth engine and shape how CloudTalk wins in the long tail / micro segment.
- Direct influence: Work closely with senior product leadership and GTM leads to align PLG with our broader strategy.
- Innovation: Help build the leading AI-powered business calling platforms and push the frontier of PLG in B2B SaaS.
What You’ll Work On
Own PLG as a revenue engine
- Take end-to-end ownership of the self-serve / PLG funnel : acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.
- Maximize revenue from the self-served micro segment and tie your roadmap directly to revenue, expansion and retention outcomes.
Design the post-signup journey
- Map and continuously refine the post-signup journey : from account creation to first successful call and ongoing usage.
- Reduce time-to-first-value with sharp UX, smart defaults, and in-product guidance.
- Identify and fix funnel drop-offs (signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.
Set “when to human” rules
- Define and iterate on “when to human” rules – when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.
- Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the highest incremental revenue impact .
Run fast experiments with a dedicated squad
- Lead a PLG team of ~2–3 software engineers with a high-velocity, test-and-learn mindset.
- Maintain a sharp, prioritized PLG roadmap of experiments and bigger bets – and keep a tight feedback loop between results and next steps.
- Ensure robust tracking, analytics and dashboards for PLG KPIs (micro revenue, NRR, trial-to-paid, time-to-first-value, funnel drop-offs).
Partner across GTM
- Work closely with Marketing, Sales, CS, RevOps, and Data to make PLG a company-wide revenue engine , not a silo.
- Feed insights back into pricing & packaging, messaging, and acquisition tactics for the micro segment.
- Champion product-led thinking across R&D and GTM – using product as the primary lever for growth.
You’re a Great Fit If
You’re a commercial PM with proven PLG wins in SaaS
- You’ve owned or significantly influenced self-serve / PLG funnels and can point to specific wins (e.g. +X% trial-to-paid, +Y% NRR, reduced churn, faster activation).
You’re obsessed with UX for onboarding & activation
- You know how to design or co-design clean, intuitive onboardings that get users to value quickly.
- You’re comfortable working with UX/copy to optimize flows, in-app prompts, paywalls, and upgrade nudges.
Strategic, but hands-on
- You’re able to define a PLG strategy and roadmap , and just as happy to rewrite a paywall, spec a test, or refine a signup step.
- You’re pragmatic, bias to action, and happy to ship iterative improvements that bring value rather than wait for “perfect”.
- You thrive in a high-ownership, fast-moving environment.
You’re data- and experiment-driven
- You’re fluent in funnels, cohorts, and A/B tests, and you can structure clear hypotheses, success metrics, and post-mortems.
- You’re comfortable working with product analytics tools and event-based tracking.
- You push for implementation of event-based tracking across all aspects of the journey.
You thrive in cross-functional environments
- You enjoy collaborating with Marketing, Sales, CS, and RevOps to make PLG a company-wide revenue engine .
Why you will love to be a CloudTalker:
Growth:
1-1 Coaching sessions with our resident communications advisor
Leaders Academy & Learning and Development Budget
Flexibility:
Unlimited Paid Time Off (with guidelines)
️ Volunteering Days
⏳ Flexible working hours
MacBook for work
Well-being:
Recharge Fridays once per quarter
♀️Fitness Allowance
Connectedness:
Referral bonuses
Virtual & physical team buildings
Company merchandise
What to expect from our Hiring Process:
- Initial Chat : Meet Josef, our CPTO
- Case Study Presentation
- Culture Bar Raiser Call with the CMO
Offer!
Apply now and be part of our journey to $100M ARR!
By submitting your application, you acknowledge that Cloudtalk will process your personal data based on Cloudtalk’s legitimate interest in finding the most suitable candidate and a pre-contractual relationship with you. For more information on how Cloudtalk processes your personal data, please refer to our Privacy Notice.
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