Acxiom
Key Responsibilities
- Define and drive the product innovation roadmap for Real ID as a standard identity currency for identity resolution and identity management.
- Define and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation.
- Develop and execute strategies to achieve product parity with leading identity and data solutions (e.g., RampID, Experian) across the ecosystem.
- Collaborate with GTM Strategy leadership and align product prioritization and roadmaps.
- Collaborate with Direct Sales and Client Management leadership on Product adoption, tracking and white space identification.
- Lead initiatives to define Market Problems, Distinctive Competencies, Portfolio Mix and Build, Buy, Partner decisions.
- Interlock with Sales, Client Success and Marketing to capture and analyze Win/Loss, Pricing and Product Performance.
- Define Product Positioning, Buyer Personas, and Buyer Experience to drive incremental growth across the Identity and Data portfolio.
- Cultivate and manage interlocks with Acxiom Technical Product Management to ensure strategic alignment and prioritization.
- Drive internal product roadmap documentation and product requirements definition and documentation.
- Represent Acxiom Identity and Data Products in industry forums, standards bodies, and client engagements to drive portfolio awareness and drive growth.
- Monitor competitive landscape and emerging trends to inform technical product and partnership strategies.
Qualifications
- 10+ years of experience in adtech, martech, identity solutions and/or data products , with a proven track record of driving growth and market leadership.
- Deep understanding of programmatic advertising , identity resolution , data product creation , audience definition and segmentation as well as privacy-compliant data activation .
- Strong executive presence and ability to influence at C‑suite level across clients, partners and agencies.
- Experience managing cross‑functional teams and complex product portfolios.
- Familiarity with major agency holding companies and their operational models (Omnicom, IPG preferred).
Preferred Skills
- Expertise in identity solutions (digital and terrestrial), third‑party data products, collaboration solutions.
- Ability to translate technical concepts into strategic business outcomes.
Primary Location City/State
Homebased - Conway, Arkansas
Additional Locations (if applicable)
Conway
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
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