SalaryGuide
Responsibilities Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
Analyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clients
Lead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusions
Own projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality execution
Understand client goals to organize them into well-supported media recommendations & strategies, ensuring alignment with target audiences
Craft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysis
Lead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
Participate in strategic planning processes, including budget allocation and persuasive presentation creation
Requirements 4-7 years media planning/buying.
2+ years’ experience at a hands-on agency
2+ years managing & mentoring media planning & buying teams
2+ years with account / client services and/or project management responsibilities
1+ years in managing reporting including analyzing both raw and refined data sets
Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)
Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
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