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Wand makes gaming magical. Through game customization and guidance, we build tools that help players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
About The Role
We're seeking an experienced Influencer Marketing Manager who can move fast and take ownership. You'll scale our creator partnership programs from day one, making strategic decisions autonomously while keeping stakeholders informed. This role requires someone who ships quickly, learns from data, and iterates rather than waiting for perfect information. This role sits within our Growth team and will work closely with Performance Marketing, Product Marketing, Brand, and Organic Social to drive user acquisition and brand awareness through authentic creator content and user-generated assets.
You’ll manage the full lifecycle of influencer campaigns—from creator discovery and partnership negotiations to content strategy and performance optimization. Additionally, you’ll build and scale our UGC programs to create a continuous stream of authentic gaming content for paid amplification and organic growth.
What You'll Do
Influencer Marketing Strategy & Execution
Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content)
Manage end-to-end influencer campaigns including outreach, negotiations, briefings, content review, and payment workflows
Develop and execute structured testing across partnership models
Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
Clip Farming Strategy & Management
Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
Cross-Functional Growth Integration
Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance
Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases
Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity
Support Organic Social with creator content repurposing and community engagement initiatives
Provide Growth team with performance insights and recommendations for channel optimization
Analytics & Optimization
Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
Identify high-performing creator types, content formats, and messaging themes for scaling
Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health
Use data insights to refine creator selection criteria and campaign optimization strategies
What You Need
5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software
Proven track record scaling creator programs from startup to growth stage
Strong analytical skills with experience using data to optimize campaign performance
Excellent project management skills with ability to handle multiple campaigns simultaneously
Experience building scrappy v1 solutions that scale, not just implementing established playbooks
Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)
Experience working closely with performance marketing teams and paid media optimization
Nice-to-Haves
Background in gaming industry or passion for PC gaming
Experience with creator management platforms and influencer marketing tools
Understanding of performance marketing principles and paid social optimization
Experience managing rebrand or product transition campaigns
Knowledge of content creation workflows and video production processes
Familiarity with gaming terminology, communities, and cultural nuances
What we offer
Opportunity to shape the community strategy of a rapidly growing gaming platform
Work with a team passionate about enhancing gaming experiences
Collaborative environment focused on community-first principles
Competitive compensation package
Remote work flexibility
How To Apply
Please submit your resume.
Join us in creating the ultimate PC gaming companion!
WeMod is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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In Summary: Wand is seeking an experienced Influencer Marketing Manager who can move fast and take ownership . The role requires someone who ships quickly, learns from data, and iterates rather than waiting for perfect information . WeMod is an equal opportunity employer committed to building a diverse and inclusive team .
En Español: Unirse para solicitar el papel de Influencer Marketing Manager en Wand Obtenga asesoramiento basado en IA sobre este trabajo y características más exclusivas. Wand hace que los juegos sean mágicos. A través de la personalización y orientación del juego, construimos herramientas que ayuden a los jugadores a divertirse más en sus juegos favoritos. Nuestra plataforma funciona en miles de juegos PC, asegurando que los grandes juegos estén accesibles a todos, independientemente de las restricciones de tiempo, nivel de habilidad o necesidades de accesibilidad. Queremos construir el futuro de la asistencia al juego, y esperamos que se unan a nosotros. Sobre El Role Estamos buscando un Gerente de Marketing de Influencers experimentado que pueda moverse rápidamente y tomar posesión. Además, vas a construir y escalar nuestros programas de UGC para crear un flujo continuo de contenido auténtico de juegos para la amplificación pagada y el crecimiento orgánico. Lo que harás Estrategia e Ejecución del ROI Desarrollar relaciones con los creadores de Juegos Influencer Marketing Strategy & Execution Scale nuestro programa de asociación creador en todas las verticales adyacentes (productividad, fandom/comentario, contenido educativo) Gestionar campañas de influencers end-to-end incluyendo divulgación, negociaciones, reuniones informativas, revisión de contenidos y flujos de trabajo de pago Desarrolle y ejecute pruebas estructuradas a través de modelos de mercadotecnia Construir relaciones con creadores, gerentes de juego y agencias para establecer una sólida línea de creación de mensajes creadora Crear briefs completos que equilibren la voz del creador de productos emergentes y la audiencia Clip Conceptando estrategias y colaboración con el creador del producto Para proporcionar al equipo de gestión de datos y servicios de desarrollo de la mejoría de la calidad de marketing Optimización de sus capacidades de diseño de negocio y su capacidad para desarrollar soluciones de producción de contenedores de contenido y creador o creador, así como mejorar el rendimiento de las habilidades de los canales de campaña de marketing Social Compartícipes de marketing y de alta potencialización de la experiencia y de la organización y de marketing Acogemos las solicitudes de todos los candidatos cualificados sin importar sus antecedentes.