Marketing Analyst

JOB TITLE: Marketing Analyst JOB LOCATION: Boston, MA WAGE RANGE*: $48-52/hr. JOB NUMBER: 5511 REQUIRED EXPERIENCE: 3 years of experience Analytical background: must know basic statistics, A/B test design, marketing effectiveness measurement SAS, SQL, Python skills Understanding of marketing campaign execution or have hands-on experience. For example, implementing targeting criteria, leads generation, waterfall suppression Able to build marketing test design end-to-end Nice-to-Haves: Knowledge to google analytics Adobe experience Have past lending product domain knowledge Have understanding in credit risk Have used or familiar with bureau data JOB DESCRIPTION The Marketing Analyst – Lending Products plays a key role in driving growth and profitability across lending product portfolios. This role supports campaign planning, measurement, and optimization across the entire marketing funnel — from brand-building to acquisition and customer engagement and retention. The analyst will synthesize data across brand and performance media, partnerships, and lifecycle marketing programs (e.g. email, push) to help optimize marketing investments and improve outcomes throughout the customer relationship journey. Key Responsibilities: Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth. Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns. Maintain a structured test-and-learn roadmap and deliver analysis that supports continuous performance improvement. Oversee marketing campaign execution across various channel Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels. Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization. Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement Partner with cross-functional teams to ensure analytics insights align with broader business objectives. Clearly communicate findings, trends, and recommendations to leadership and key stakeholders. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities * While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. Benefits offered are in accordance with applicable federal, state, and local laws and subject to change at TCM's discretion.