MRM
Job Description
At MRM Detroit, we bring together data, strategy, creativity, and media to deliver connected experiences that drive meaningful results. As a globally recognized media, marketing, and advertising agency, we partner with some of the world’s most iconic brands to craft campaigns that move people and grow business.
We believe in collaboration, innovation, and empowering talent at every level to make an impact from day one.
In This Role, You Will
Lead the development of integrated media plans across both digital and traditional media including but not limited to:
Digital video, display, paid social, paid search, spot TV & radio, print and out-of-home
Translate marketing strategies into actionable media recommendations that balance innovation, efficiency, and performance
Collaborate with cross-functional teams including strategy, digital performance media (programmatic/paid social/paid search), analytics, creative, and account management to inform and align campaign plans
Manage media RFPs, vendor negotiations, and media authorizations
Monitor campaign performance, analyze data, and optimize based on KPIs and insights
Present media plans and reporting to internal stakeholders and clients, as appropriate
Maintain accurate media documentation including flowcharts, budget trackers, and reconciliation reports
Stay informed on media trends, emerging platforms, and competitive activity to bring fresh thinking to the team and clients
What We’re Looking For
Bachelor’s degree in Marketing, Advertising, Communications, Media Studies, or a related field
1–3 years of experience in media planning or buying at an agency or client-side marketing team
Solid understanding of media channels and the role each plays in the customer journey
Proficiency with media planning/competitive analysis tools desired but not a requirement (e.g., MediaOcean/Prisma, MRI‑Simmons, Vivvex, Pathmatics, etc.)
Strong analytical skills and familiarity with campaign measurement and optimization techniques
Exceptional attention to detail and organizational skills
Ability to manage multiple projects and deadlines in a fast‑paced environment
Clear and confident verbal and written communication skills
A proactive, solution‑oriented mindset with a collaborative spirit
Local Michigan market experience a plus
MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with Data and Martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. MRM is part of McCann Worldgroup and the Interpublic Group of companies, with 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self‑awareness and accountability from team members at all levels of the organization. This is much more than a statement – it’s in the act of living our daily lives.
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We believe in collaboration, innovation, and empowering talent at every level to make an impact from day one.
In This Role, You Will
Lead the development of integrated media plans across both digital and traditional media including but not limited to:
Digital video, display, paid social, paid search, spot TV & radio, print and out-of-home
Translate marketing strategies into actionable media recommendations that balance innovation, efficiency, and performance
Collaborate with cross-functional teams including strategy, digital performance media (programmatic/paid social/paid search), analytics, creative, and account management to inform and align campaign plans
Manage media RFPs, vendor negotiations, and media authorizations
Monitor campaign performance, analyze data, and optimize based on KPIs and insights
Present media plans and reporting to internal stakeholders and clients, as appropriate
Maintain accurate media documentation including flowcharts, budget trackers, and reconciliation reports
Stay informed on media trends, emerging platforms, and competitive activity to bring fresh thinking to the team and clients
What We’re Looking For
Bachelor’s degree in Marketing, Advertising, Communications, Media Studies, or a related field
1–3 years of experience in media planning or buying at an agency or client-side marketing team
Solid understanding of media channels and the role each plays in the customer journey
Proficiency with media planning/competitive analysis tools desired but not a requirement (e.g., MediaOcean/Prisma, MRI‑Simmons, Vivvex, Pathmatics, etc.)
Strong analytical skills and familiarity with campaign measurement and optimization techniques
Exceptional attention to detail and organizational skills
Ability to manage multiple projects and deadlines in a fast‑paced environment
Clear and confident verbal and written communication skills
A proactive, solution‑oriented mindset with a collaborative spirit
Local Michigan market experience a plus
MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with Data and Martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. MRM is part of McCann Worldgroup and the Interpublic Group of companies, with 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self‑awareness and accountability from team members at all levels of the organization. This is much more than a statement – it’s in the act of living our daily lives.
#J-18808-Ljbffr