Okta for Developers
Okta for Developers is hiring: Head of Content and Digital Marketing in San Fran
Okta for Developers, San Francisco, CA, US
Join to apply for the Senior Marketing AI Initiatives Manager role at Okta for Developers
We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
As a Senior Marketing AI Initiatives Manager you will be a core member of the new Marketing AI Spoke team, acting as the primary product owner for a specific portfolio of AI agents and workflows. You will be responsible for defining, developing, and deploying highimpact initiatives that directly improve our marketing productivity, operations, and buyer experiences.
Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization.
Partner with Core Team Members from functional marketing teams (e.g., Product Marketing, Digital Marketing, Demand Generation, Sales Development) to identify pain points and define highvalue use cases for AI.
Execution & Deployment: Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows.
Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics such as time saved, improved conversion rates, and asset performance.
Subject Matter Expertise: Act as the goto expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks.
A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels.
Analytical Skills: The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact.
A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions.
Human + AI Mindset: A commitment to building solutions that empower marketers and enhance human creativity, not replace it.
This is an opportunity to directly shape the future of marketing at Okta. You'll work on groundbreaking projects that have a tangible impact on our business, build a new function from the ground up, and see your work adopted by hundreds of marketers.
Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, paid leave (including PTO and parental leave), and more. Developing Talent and Fostering Connection + Community at Okta
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
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