Black Forest Labs is hiring: Marketing Lead - Brand, Content & Community (San Fr

BFL's founding team invented Latent Diffusion and built FLUX into models with 400M+ downloads, securing enterprise partnerships with Meta and reaching significant ARR faster than almost any company in history. We are looking for a marketing leader who can build the content engine, community presence, and brand experiences that make BFL the obvious leader in visual AI. BFL competes with Google, OpenAI, and the biggest players in AI - but most people haven't heard of us yet. We rely on partner channels for reach while our own X, YouTube, and blog underperform. We have an incredible origin story but lack the systematic content, community engagement, and brand presence to tell it at scale. You'll own the full marketing narrative - from thought leadership content that positions our founders as pioneers, to social strategy that builds owned audience, to events and experiences that create community momentum. Turn BFL into the obvious leader in visual AI through a clear, consistent narrative. Build a repeatable content and community engine that drives developer adoption and enterprise demand. Own brand, content, social, events, and communications that establish BFL as the definitive authority in visual AI. Content & Thought Leadership Build systematic content engine: educational guides, use case libraries, collaborate on technical blog posts, customer case studies Position founding team as visual AI pioneers through bylines, podcasts, conference talks, and media features Create Visual AI use case library that solves the practical application problem - showing what to build with FLUX Establish BFL blog as must-read destination for visual AI developers and enterprises Scale BFL's X, YouTube, and LinkedIn to competitive reach Create content calendar with bi-weekly educational series, monthly spotlights, and continuous engagement Build engaged developer community through systematic social presence (not just launch spikes) Events & Community Experiences Create memorable brand activations at conferences and industry events Design and ship community events (online and offline) that directly drive API adoption and FLUX usage. Support media preparation and press materials with compelling content and storytelling Brand Strategy & Narrative Develop brand guidelines, voice principles, and messaging frameworks in collaboration with leadership Define and track brand health metrics (awareness, consideration, preference) Foundation ~5+ years in marketing leadership at high-growth tech companies, ideally developer tools, infrastructure, or AI/ML ~ Track record building marketing functions from scratch ~ Experience across content, social, events, and communications - you're a generalist who can build full marketing stack ~ Proven success building owned audiences Content, Creative & Community fluency Strong creative direction and visual taste - you can art direct compelling content, brief designers and video producers, and create thumb-stopping posts that make FLUX capabilities feel inspiring Experience building systematic content engines (not one-off campaigns) Strong understanding of developer communities and how to engage technical audiences authentically Event production experience - hackathons, conferences, community meetups, brand activations Comfortable building 01 with minimal resources - you're hands-on initially, building team over time Data-driven approach to measuring content performance, social reach, and brand impact Strong project management - you can coordinate complex launches across multiple stakeholders Low ego, high ownership - you care about building something great, not title or hierarchy We've closed the perception gap - showing up as a visual AI category leader, not a scrappy research lab. Our brand presence is competitive with the players we're up against (Google, OpenAI), and we're recognized beyond niche technical circles. We've created experiences that feel distinctly BFL : Our events, campaigns, and content feel unique and personal - creative in ways that only a frontier lab can be but might not be so typical. Customers remember us. The market is being educated on what visual AI can actually do, not just what we ship. Content engine is running : BFL blog publishing 8-10x/month with educational content, case studies, and technical posts. Measurable growth in followers, engagement, and community participation. High-impact brand experiences planned and executed. Community competitions executed with measurable API conversion. Brand positioning is clear : Messaging frameworks in place for sales, partnerships, and external communications. Leadership secured media placements, speaking opportunities, and published thought leadership in target outlets. Creative campaigns launched : At least one creative marketing campaign executed that demonstrates FLUX capabilities and drives brand awareness. Clear plan for scaling the function - what to build in-house vs.