Regional Director of Marketing & Ecommerce (Honolulu) Job at Highgate in Honolul

Regional Director of Marketing & Ecommerce

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Highgate Hotels is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgates portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industryleading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industrys most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Location

The all-new, vibrant Alohilani Resort Waikiki Beach blends indoor and outdoor luxury to elevate the experience of Oahu resorts. Every space has been envisioned by awardwinning design firm, Rockwell Group. Fresh, welcoming and relaxing, its an oasis of tranquility in the heart of Waikiki. Experience our spacious, welcoming lobby and captivating 280,000 gallon Oceanarium unique to Honolulu resorts. Coming soon, the destination pool deck with private cabanas will offer a saltwater infinity pool, a shallowwater pool and club for kids, and a pool bar that seamlessly transitions from day to night. With a location steps from Waikiki Beach, its where Hawaii vacations turn moments into memories. Our resort is proudly named in honor of Queen Liliuokalani, the last reigning monarch of the Hawaiian Kingdom. Beloved by her people, she was a music composer, an author and an ardent supporter of her culture. Her spirit is infused into the resort, which shares the same privileged location as her beachside home Kealohilani, meaning the royal brightness. Welcome to a fresh perspective on resorts in Waikiki. Alohilani Resort Waikiki Beach.

Overview

This leadership position reports to the Senior Vice President of Sales & Marketing and oversees a team of three Regional Marketing and ECommerce Managers responsible for driving revenue and increasing market share for Highgates owned and managed assets in Hawaii. In this role, you will develop and implement comprehensive marketing strategies to drive revenue, enhance brand awareness, and increase market share across multiple properties within our regional portfolio. Additionally, you will oversee the hotels ecommerce initiatives, managing online distribution channels, optimizing website performance, and maximizing online revenue opportunities.

Responsibilities

• Work with sales, revenue management, and operational teams, and Highgate Corporate, to drive strategic and innovative tactics for generating revenue and maintaining brand standards.
• Develop strategic KPIs and set performance goals/targets in partnership with the leadership teams on property.
• Build strategic marketing plans and establish annual Marketing & eCommerce budgets along with SVP of Sales & Marketing, GMs, DOSs, and DORMs.
• Deploy strategies (print, digital, and/or social media) based on review of competitive data, demand analysis and market mix management.
• Collaborate with the DOSs to provide marketing support to all salesimpacted market segments, including but not limited to BT, GDS, B2B groups, and Luxury Consortia.
• Manage relationships with thirdparty vendors, agencies, and partners to support marketing initiatives and maximize ROI.
• Liaise with Food and Beverage team to support menu design and B2B marketing efforts for local and group catering.
• Ensure hotels have adequate online presence and visibility to drive online channel performance. Oversee performance of hotel digital direct channels, retail management and social media, and facilitate connections between hotels and enterprise or area activities.
• Assist hotels in improving work efficiency, developing & controlling content quality from the perspective of hotel needs to drive more traffic to Highgate digital direct channels and further enhance conversion rates.
• Seek out, audit proposals and recommend use of technologies and platforms for testandlearn applications to drive competitive advantage, revenue, and plan ROI.
• Drive increased market share and revenue through focused hotellevel activity.
• Provide hotels with comprehensive guidelines and best practices across various subjects and topics, focusing on revenuegenerating activities.
• Lead and develop content creation process for hotels, enhancing the overall experience of Highgate Hawaiis branded digital outlets.
• Support SEO initiatives such as keyword research and recommendations, developing meta titles and descriptions, and optimizing for local search.
• Analyze website performance metrics, booking data, and customer feedback to optimize the online booking experience and drive direct bookings.
• Support all new opening hotels and assets.
• Provide insight into performance by channel, geography and hotel level.
• Develop, lead, and plan strategies to optimize brand presence and ensure Highgate hotels are best represented on thirdparty sites such as OTAs.

Qualifications

• Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 710 years of experience as a marketing leader in an aboveproperty position.
• Experience dealing with and communicating with ownership groups and asset management.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience working collaboratively with revenue management.
• Wellrounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
• Proficient in Google Analytics 4, with the ability to interpret data, generate insights, and make datadriven decisions.
• Ability to direct, lead, train, motivate & drive a team of DOSMs.
• Proficient in SEMRush, Google Analytics, Google Search Console, Google Tag Manager, Canva, MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize to meet deadlines.
• Extensive experience in project management.
• Marketing & eCommerce expertise.
• Extensive experience in strategically developing and executing marketing strategy plans.
• Extensive digital marketing experience.
• Experience working in the hospitality and/or travel industry.
• Flexibility to travel within the region and work evenings and weekends as needed.

Seniority level

Director

Employment type

Fulltime

Job function

Marketing and Sales

Industries

Hospitality

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