Senior Product Marketing Manager (Hybrid) (San Francisco) Job at Homebase in San

Join to apply for the Senior Product Marketing Manager (Hybrid) role at Homebase.

Hi, Future Homie! At Homebase, youll join a team thats bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

Were not just building an appwere building unstoppable teams. So what do you say, are you in?

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Software Development

Impact & Responsibilities

• GTM Strategy & Execution: Own the end-to-end go-to-market strategy for Hiring Assistantfrom positioning and messaging to launch execution and campaign optimization.
• Customer Segmentation & Insights: Lead research to identify high-potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies.
• Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion.
• Cross-Product Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR.
• AI-Enabled Execution: Leverage AI tools to accelerate campaign development, personalize messaging at scale, and uncover insights that inform smarter GTM decisions.
• Data-Driven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact.
• Sales Enablement & Content: Develop compelling collateral, pitch decks, objection handling, and training to support frontline teams.

Qualifications & Experience

• 7+ years of experience in product marketing, growth marketing, or strategy rolespreferably in SaaS, marketplaces, or AI-powered tools.
• Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesis-driven approach to go-to-market execution.
• Strong analytical chopsyou love digging into customer data, segment behavior, and funnel performance to guide strategy and improve results.
• Proven ability to own GTM launches, lead cross-functional initiatives, and optimize campaigns for long-term value.
• Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior.
• Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props.
• Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders.
• Experience launching or scaling AI-powered or hiring-related tools.
• (Bonus Points) Exposure to freemium paid product models or cross-sell strategy.
• (Bonus Points) Previous ownership of a new product or zero-to-one GTM.

The Homie Way - Principles

• Be Customer Obsessed Solve problems with empathy and creativity.
• Move Fast, Learn Fast Experiment, take action, and grow every day.
• Own Your Impact Think big, focus on what matters, and make decisions you stand behind.
• Master Your Craft Excellence fuels impactshow up, step up, and make your mark.
• Win Together Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (United States)

• Ownership & Financial Security: Stock options + 401(k) with 4% match
• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• Flexible Time: Unlimited PTO (salaried) + company holidays
• Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• Protection Plans: Life insurance + short/long-term disability coverage
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• Hybrid Rhythm: We believe collaboration drives impact. Thats why Tuesday and Wednesday are our required in-office daysa time to move faster as a team, build deeper connections, make better decisions, and build together.

What We Offer (Canada)

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
• Time Flexibility: Flex time off + company holidays + designated focus periods
• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Protection Plans: Life insurance + short/long-term disability coverage
• Workspace Perks: Meals provided, team offsites, and Customer Days
• Hybrid Rhythm: We believe collaboration drives impact. Thats why Tuesdays and Wednesdays are our required in-office daysa time to move faster as a team, build deeper connections, make better decisions, and build together.

Interview Process

• Meet the Talent Acquisition team, Lauren B.
• Meet the Hiring Manager, Susie K.
• Participate in a Technical Interview
• Meet the Leadership team, Katie D.
• Background Check + Offer Stage
• Welcome to the team, Homie 💜🎉

Belonging at Homebase

Were committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many formsso if you're excited about this role, even if you dont meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, Were Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teamsbuilt to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, weve tracked over a billion hours for 2.5+ million workersand were just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us knowwere committed to ensuring fair and equitable access for all.

Referrals increase your chances of interviewing at Homebase by 2x.

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