GrowthAssistant is hiring: Performance Marketing Manager Meta & Google Ads in D
GrowthAssistant, Detroit, MI, US, 48201
Performance Marketing Specialist (Meta & Google Ads)
We're looking for a Performance Marketing Specialist to join our team and support one of our US-based clients. In this role, you'll be responsible for launching and optimizing paid campaigns across Meta and Google, monitoring performance metrics, and delivering actionable insights to maximize ROI. This is a great opportunity for someone analytical, performance-driven, and passionate about scaling digital campaigns through data.
Benefits
- Work From Home
- Performance, Attendance, and Referral Bonuses
- Paid Holidays and Time Off
- Health Card
What You'll Do
- Launch, manage, and optimize Meta ad campaigns (including A/B testing of ads and ad sets).
- Run and optimize Google Ads campaigns across Search, PMax Shopping, and YouTube.
- Monitor and analyze campaign performance using ROAS, CTR, CPM, and other KPIs, making data-driven adjustments.
- Build and maintain reports in Google Sheets/Excel with advanced formulas, pivot tables, graphs, and charts.
- Troubleshoot and track common challenges in Meta & Google ads campaigns.
- Test and roll out new ad copy, creatives, and assets for new products or services.
- Collaborate with marketing teams to collect and organize ad content, assets, and copy.
- Proactively share insights, recommendations, and performance analysis with clients.
- Communicate daily with clients via Slack/IM, email, and video calls.
What We're Looking For
- 3+ years of Meta Ads experience (end-to-end campaign management & optimization).
- 1+ year of Google Ads experience (Search, PMax Shopping, YouTube).
- Strong understanding of paid media KPIs (ROAS, CTR, CPM, CPA, etc.).
- Proven ability to monitor and adjust budgets across campaigns (daily/weekly/monthly).
- Advanced reporting skills in Excel/Google Sheets (trend tracking & real-time reporting).
- Excellent English communication skills (written and verbal).
- Prior success working with U.S.-based clients.
- Ability to work PST or overlapping CST/EST hours.
- Analytical, results-oriented, and detail-focused mindset.
Nice to Have
- Agency or multi-brand experience.
- E-commerce / DTC background.
- TikTok Ads experience.
Grow Into
- Conduct deeper creative performance analysis and share recommendations.
- Lead testing initiatives across new ad channels.
- Provide strategic insights on scaling and budget optimization.
We're looking for someone proactive, analytical, and results-focused who thrives in a fast-paced environment and enjoys turning data into strategy. If you love optimizing campaigns, testing new ideas, and driving measurable growth, this role could be the right fit for you!
Salary: ?80,000 ?100,000 / month