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SalaryGuide

Manager, Product Marketing

SalaryGuide, New York, New York, us, 10261

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Responsibilities

Own the GTM process: Create, manage, and maintain go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products

Proactively lead collaboration with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels.

Coordinate Market Research with Product to identify customer needs and trends, and collaborate across the organization on Competitive Intelligence, assets, and training.

Manage the customer training platform, collaborating with commercial teams to develop new video and written content. Track engagement and satisfaction KPIs to optimize training effectiveness.

Drive GTM launch execution, including overall strategy, messaging, internal training/communications. You will be responsible for post-launch optimization and the creation of case studies.

Contribute to the core company story for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets.

Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research.

Act as the primary communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.

Requirements

5 years of professional experience in Marketing, with at least 3 year in a dedicated Product Marketing role or equivalent experience in a highly collaborative, product-focused B2B environment.

A background in B2B marketing, ideally within CPG, eCommerce, DSaaS, or SaaS

Strong background in writing and visual communication, with proven experience with video-based storytelling and script writing (video editing is a significant plus).

Demonstrated experience with presentation design (e.g., PowerPoint/Google Slides).

Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS)

A motivated, self-starter who takes initiative and executes with minimal supervision.

A great storyteller who can translate complex product or data concepts into clear, compelling narratives.

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

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