Logo
MGA Entertainment

Manager, Inbound Licensing

MGA Entertainment, Los Angeles, California, United States, 90079

Save Job

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

Role Summary The Manager, Inbound Licensing – Marketing Approvals is responsible for overseeing all licensor approvals for marketing materials across MGA Entertainment’s licensed partnerships. This role ensures that every piece of marketing content—social posts, videos, paid media assets, influencer materials, PR content, packaging-related marketing claims, and campaign toolkits—meets licensor brand standards and contractual requirements before going live.

Acting as the central liaison between MGA’s internal teams and external licensors, this role manages submissions, secures timely approvals, provides guidance on brand-right usage, and maintains smooth day-to-day partner communication to keep campaigns on schedule.

Key Responsibilities 1. Marketing Approvals Management (Primary Focus)

Serve as the

main point of contact

for all marketing-related licensor approvals.

Manage the end-to-end submission process for materials such as:

Social posts (organic + paid)

Influencer content

Digital ads, video spots, animations, GIFs

Campaign toolkits

PR materials and press releases

Retail marketing overlays or claims

#J-18808-Ljbffr