SalaryGuide
Responsibilities
Serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for MassMutual life products Be instrumental in thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our life products Develop key content and materials, focusing on life initiatives; product launches and promotion, and sales enablement materials will make up the body of work Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions Requirements
High School Diploma 5+ Years of experience in marketing Bachelor's Degree 5+ Years of experience Financial Services Marketing Products including Life insurance to advisors and consumers Proven written communication skills, with demonstrated creative content development Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content Great project management skills with the ability to problem-solve and identify process efficiencies and improvements Omni-channel marketing campaign development for B2B and B2C audiences Benefits
industry leading pay and benefits Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups Access to learning content on Degreed and other informational platforms
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Serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for MassMutual life products Be instrumental in thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our life products Develop key content and materials, focusing on life initiatives; product launches and promotion, and sales enablement materials will make up the body of work Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions Requirements
High School Diploma 5+ Years of experience in marketing Bachelor's Degree 5+ Years of experience Financial Services Marketing Products including Life insurance to advisors and consumers Proven written communication skills, with demonstrated creative content development Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content Great project management skills with the ability to problem-solve and identify process efficiencies and improvements Omni-channel marketing campaign development for B2B and B2C audiences Benefits
industry leading pay and benefits Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups Access to learning content on Degreed and other informational platforms
#J-18808-Ljbffr