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The Product Marketing Manager will own how our products are positioned, launched, and adopted in the market. This role sits at the intersection of Product, Sales, Customer Success, and Marketing, and is responsible for translating complex product capabilities into clear, compelling value propositions that drive customer acquisition, expansion, and retention.
You will be the voice of the product to the market and the voice of the customer to internal teams, ensuring tight alignment between roadmap, go-to-market strategy, and revenue execution.
Responsibilities
Own product positioning, messaging, and differentiation across all product lines and modules
Develop and maintain core product marketing assets, including:
Product decks, one-pagers, solution briefs, and case studies
Website product pages and feature narratives
Sales enablement materials and competitive battlecards
Lead go-to-market planning and execution for new products and feature launches
Partner closely with Product Management to:
Understand roadmap, features, and customer use cases
Influence roadmap prioritization through market and customer insights
Collaborate with Sales and Customer Success to:
Enable strong discovery, demos, and objection handling
Support upsell, cross-sell, and retention motions
Conduct ongoing market, customer, and competitive research to refine positioning
Define customer personas, pain points, and value narratives across buyer roles
Gather feedback from customers, sales, and CS to improve messaging, adoption, and enablement
Track and report on key product marketing metrics such as adoption, engagement, launch effectiveness, and sales readiness
Requirements
Bachelor’s degree in marketing, business, communications, or a related field
5–8 years of experience in product marketing or related roles (B2B SaaS preferred)
Proven experience owning product positioning and go-to-market strategy
Strong cross-functional leadership skills with experience partnering with Product, Sales, and CS
Ability to translate technical product features into clear, customer-centric value
Excellent written, verbal, and presentation skills
Strong analytical mindset with experience using data and customer insights to drive decisions
Experience with CRM, marketing automation, and product analytics tools is a plus
What We Offer
Competitive salary and benefits
Opportunity to lead product marketing at a fast-growing SaaS company
High-visibility role with direct impact on revenue, product adoption, and market perception
Collaborative, execution-focused culture with strong leadership support
Seniority Level
Entry level
Employment Type
Full-time
Job Function
Marketing and Sales
Industries
Software Development
Get notified about new Product Marketing Manager jobs in
Houston, TX .
#J-18808-Ljbffr
The Product Marketing Manager will own how our products are positioned, launched, and adopted in the market. This role sits at the intersection of Product, Sales, Customer Success, and Marketing, and is responsible for translating complex product capabilities into clear, compelling value propositions that drive customer acquisition, expansion, and retention.
You will be the voice of the product to the market and the voice of the customer to internal teams, ensuring tight alignment between roadmap, go-to-market strategy, and revenue execution.
Responsibilities
Own product positioning, messaging, and differentiation across all product lines and modules
Develop and maintain core product marketing assets, including:
Product decks, one-pagers, solution briefs, and case studies
Website product pages and feature narratives
Sales enablement materials and competitive battlecards
Lead go-to-market planning and execution for new products and feature launches
Partner closely with Product Management to:
Understand roadmap, features, and customer use cases
Influence roadmap prioritization through market and customer insights
Collaborate with Sales and Customer Success to:
Enable strong discovery, demos, and objection handling
Support upsell, cross-sell, and retention motions
Conduct ongoing market, customer, and competitive research to refine positioning
Define customer personas, pain points, and value narratives across buyer roles
Gather feedback from customers, sales, and CS to improve messaging, adoption, and enablement
Track and report on key product marketing metrics such as adoption, engagement, launch effectiveness, and sales readiness
Requirements
Bachelor’s degree in marketing, business, communications, or a related field
5–8 years of experience in product marketing or related roles (B2B SaaS preferred)
Proven experience owning product positioning and go-to-market strategy
Strong cross-functional leadership skills with experience partnering with Product, Sales, and CS
Ability to translate technical product features into clear, customer-centric value
Excellent written, verbal, and presentation skills
Strong analytical mindset with experience using data and customer insights to drive decisions
Experience with CRM, marketing automation, and product analytics tools is a plus
What We Offer
Competitive salary and benefits
Opportunity to lead product marketing at a fast-growing SaaS company
High-visibility role with direct impact on revenue, product adoption, and market perception
Collaborative, execution-focused culture with strong leadership support
Seniority Level
Entry level
Employment Type
Full-time
Job Function
Marketing and Sales
Industries
Software Development
Get notified about new Product Marketing Manager jobs in
Houston, TX .
#J-18808-Ljbffr