IFS
IFS is a billion-dollar revenue company with 6000+ employees worldwide. Our AI technology powers award-winning enterprise software solutions, enabling customers to deliver exceptional results at the Moment of Service™.
Product Marketing Manager Responsibilities
Conduct in-depth market analysis to define and quantify TAM / SAM / SOM for priority products.
Identify market trends, competitive landscapes, and growth opportunities in collaboration with Product, Customer Success, and Commercial teams.
Analyze product/market fit gaps and work with product management to drive roadmap response.
Develop detailed competitor battlecards and perform regular win/loss analysis with stakeholders.
Define Ideal Customer Profiles (ICPs) and buyer personas, mapping pains, gain creators, and common objections for the buying committee.
Identify key buyer triggers to inform outbound strategies and set lead qualification criteria for SDRs.
Translate market insights into actionable strategies that build brand awareness, generate demand, and deepen customer retention.
Develop tiered Target Account Lists for Account-Based Marketing initiatives and provide to digital marketing.
Plan, coordinate, and execute global product launches and integrated marketing campaigns to achieve specific ACV growth and retention objectives.
Collaborate with Demand Generation and regional Marketing teams to execute global campaigns and provide regional enablement.
Contribute to a consistent organic social media presence with product-focused posts for LinkedIn.
Develop and manage a library of high-impact product enablement collateral.
Create compelling case studies and collaborate with brand to cover priority regions and verticals.
Optimize product landing pages and nurture cadences focusing on messaging clarity, UX, and conversion rates.
Identify relevant industry events and recommend participation to regional marketing heads.
Act as face of product, speaker, and evangelist, driving innovation into the product roadmap and strategy.
Manage entries for relevant industry awards and rankings to build product credibility.
Qualifications
Proven experience (5+ years) in B2B Product Marketing, ideally in enterprise software or technology.
Success in developing and executing go-to-market strategies for multiple products into industry propositions.
Track record of setting, defining, and meeting financial targets and KPIs.
Strong ability to quantify market opportunities (TAM/SAM/SOM analysis).
Expertise in creating compelling positioning, value propositions, and messaging frameworks.
Experience developing buyer personas and mapping customer journeys.
Experience developing a range of marketing and sales enablement collateral (case studies, datasheets, presentations, web content, battlecards).
Strong analytical skills with experience tracking and reporting on KPIs; proficiency in HubSpot; Salesforce advantageous.
Excellent written and verbal communication skills, articulating complex concepts clearly and persuasively.
Highly collaborative, building strong relationships with cross-functional teams.
Strategic thinker with strong project management skills and attention to detail.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer
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Product Marketing Manager Responsibilities
Conduct in-depth market analysis to define and quantify TAM / SAM / SOM for priority products.
Identify market trends, competitive landscapes, and growth opportunities in collaboration with Product, Customer Success, and Commercial teams.
Analyze product/market fit gaps and work with product management to drive roadmap response.
Develop detailed competitor battlecards and perform regular win/loss analysis with stakeholders.
Define Ideal Customer Profiles (ICPs) and buyer personas, mapping pains, gain creators, and common objections for the buying committee.
Identify key buyer triggers to inform outbound strategies and set lead qualification criteria for SDRs.
Translate market insights into actionable strategies that build brand awareness, generate demand, and deepen customer retention.
Develop tiered Target Account Lists for Account-Based Marketing initiatives and provide to digital marketing.
Plan, coordinate, and execute global product launches and integrated marketing campaigns to achieve specific ACV growth and retention objectives.
Collaborate with Demand Generation and regional Marketing teams to execute global campaigns and provide regional enablement.
Contribute to a consistent organic social media presence with product-focused posts for LinkedIn.
Develop and manage a library of high-impact product enablement collateral.
Create compelling case studies and collaborate with brand to cover priority regions and verticals.
Optimize product landing pages and nurture cadences focusing on messaging clarity, UX, and conversion rates.
Identify relevant industry events and recommend participation to regional marketing heads.
Act as face of product, speaker, and evangelist, driving innovation into the product roadmap and strategy.
Manage entries for relevant industry awards and rankings to build product credibility.
Qualifications
Proven experience (5+ years) in B2B Product Marketing, ideally in enterprise software or technology.
Success in developing and executing go-to-market strategies for multiple products into industry propositions.
Track record of setting, defining, and meeting financial targets and KPIs.
Strong ability to quantify market opportunities (TAM/SAM/SOM analysis).
Expertise in creating compelling positioning, value propositions, and messaging frameworks.
Experience developing buyer personas and mapping customer journeys.
Experience developing a range of marketing and sales enablement collateral (case studies, datasheets, presentations, web content, battlecards).
Strong analytical skills with experience tracking and reporting on KPIs; proficiency in HubSpot; Salesforce advantageous.
Excellent written and verbal communication skills, articulating complex concepts clearly and persuasively.
Highly collaborative, building strong relationships with cross-functional teams.
Strategic thinker with strong project management skills and attention to detail.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer
#J-18808-Ljbffr