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Yancey Bros Co.

Marketing Supervisor

Yancey Bros Co., Austell, Georgia, United States, 30001

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From Georgia. For Georgia.

Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset…our employees.

What You Will Be Doing: As the Marketing Supervisor, you will be the primary marketing contact for your designated Yancey Division, focusing the marketing projects for that division. You will manage all marketing needs of the departments by leveraging their own competencies, the resources within the marketing department (data, creative, and digital), and external agencies to execute the needs of the division.

Primary Responsibilities:

Marketing Projects

Communications, Printing, Promotions

Facility & Customer Photography/Framing

Association Advertising

Interior / Exterior Wayfinding Signage

On-Hold Messaging

Customer Photography

Office Identifiers/Nameplates

Facility Signage Design (Interior/Exterior)

Manage all marketing needs

Campaign Management

Event Research and Coordinator

Social Media Management

Hispanic Market Development

Print Advertising Coordination

Content Development

Data, responsible for stewardship of data-driven goals

Additional Responsibilities:

Participate in required safety program and work in a safe manner

Additional duties as assigned by manager

Who We Are Looking For: To be successful in this position, you should have experience as a marketing coordinator with strong knowledge of marketing strategies, concepts, and practices. You should have excellent written and verbal communication skills as well as strong project management skills.

Education/Experience:

Bachelor's degree in Marketing, Business Administration, or related field.

Minimum of 2-years' experience in a marketing coordinator position.

Required Qualifications/Skills:

Strong knowledge of marketing strategies, concepts, and practices.

Proficiency in business systems functions and personal computer use.

Strong project management and performance measurement skills.

Excellent written and verbal communication skills.

Ability to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns.

Solid business acumen, management, and problem‑solving skills.

Preferred Qualifications/Skills:

Experience with Microsoft products.

Experience in an administrative type position.

Values: At Yancey Bros. Co, we are always looking to add people to our team who share our core values:

Safety: We value the lives and health of our team and customers above all else.

Integrity: We are ethical and trustworthy, demonstrate respect for others, and communicate truthfully and promptly.

Teamwork: We work as one across our organization for the benefit of our customers.

Ideal candidates will demonstrate the following values:

Acting in a safe manner

Exhibiting honesty and integrity

Acting in a fair and ethical manner

Team mentality

Delivering quality results

Exhibiting pride and ownership

Working with a sense of urgency

Exhibiting a winning attitude

What We Offer: Yancey Bros. Co. offers a full benefits package that includes aggressive compensation levels, technician tool allowances, full medical, vision and dental coverage, employee wellness programs, paid vacations and more.

Competitive Pay Structure

Competitive Pay

Technician Tool Allowance

401k Plan Strong Company Match

Employee Profit Sharing

Financial Wellness Coaching

Employee Wellness Program

Prescription Drug Coverage

Flexible Spending Accounts

Short & Long Term Disability

Group Life Insurance

Personal Time Off

Paid Holidays

Tuition Reimbursement

Ongoing Training

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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