Hy-Vee is hiring: Media Strategist in Iowa

Additional Considerations (if any):**-****At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.****Job Description:****Job Title:** Media Strategist **Department:** Marketing**FLSA:** Salary**Revision Date:** 12/2025**General Function:**The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind.**Reporting Relationships:**Accountable and Reports to: Director, Paid MediaDirect Reports: None**Primary Responsibilities:****Campaign Execution & Optimization*** Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.* Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable).* Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.* Oversee trafficking, tracking, and QA of creative assets and pixels/tags.**Budget Management*** Manage media budgets by campaign, track pacing, and flag over/underspend.* Ensure campaigns align with financial goals and deliver strong return on investment.**Cross-Functional Collaboration*** Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables.* Coordinate with agencies and media partners as needed.**Reporting & Insights*** Develop regular performance reports and insights to inform stakeholders.* Translate data into actionable recommendations to improve future media strategies.**Process & Documentation*** Maintain campaign documentation, timelines, and media plans.* Contribute to playbooks and best practices.**Qualifications*** Bachelor’s degree in Marketing, Advertising, Communications, or related field.* 5–7 years of experience in media planning and buying, preferably in-house or agency-side.* Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.* Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.* Excellent organizational, communication, and project management skills.* Ability to manage multiple campaigns and priorities simultaneously.**Preferred Qualifications*** Experience in retail, grocery, CPG, or e-commerce environments.* Familiarity with attribution modeling, incrementality testing, or MMM.* Working knowledge of third-party data providers, DSPs, and advanced targeting strategies.**Competencies*** Strategic Thinking: Ability to develop long-term media plans that align with business goals.* Analytical Acumen: Comfortable working with data to evaluate performance and inform decision-making.* Communication Skills: Excellent verbal and written communication for internal collaboration and external negotiations.* Attention to Detail: Ensures accuracy in media buying, reporting, and budget management.* Deadline-Driven: Consistently meets project deadlines and campaign launch dates while maintaining high-quality work.* Adaptability: Stays flexible in a fast-paced and changing media environment.* Collaboration: Works well across departments and with external vendors to execute integrated campaigns.* Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.Are you ready to smile, apply today.*Employment is contingent upon the successful completion of a pre employment drug screen.* #J-18808-Ljbffr