Video Strategist — Launch Potato
Join to apply for the Video Strategist role at Launch Potato.
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. This is a contract‑to‑hire position.
COMPENSATION
$65,000 – $80,000 per year.
MUST HAVE
Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue‑focused environment
Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
Hands‑on experience with scriptwriting, editing feedback, and video optimization
Comfort managing freelancers, assigning work, and overseeing quality and deadlines
Ability to analyze performance metrics and translate insights into actionable improvements
Strong organizational skills and comfort juggling multiple projects at once
Excellent written and verbal communication skills in a remote environment
Willingness to experiment, test, and iterate quickly
Openness to incorporating AI tools into scripting, ideation, and workflow optimization
EXPERIENCE
3+ years in video strategy, video production, or performance‑driven video roles within digital media, performance marketing, or content monetization. Personal finance experience or familiarity strongly preferred.
YOUR ROLE
You’ll own the strategy, planning, and performance of FinanceBuzz’s video content, with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. Secondarily, you’ll support video publishing and optimization for YouTube and social platforms.
This is a highly hands‑on role. You’ll be directly involved in topic selection, scripting, editing feedback, thumbnail and on‑screen graphic optimization, and performance analysis. Your goal is simple but ambitious: scale video revenue significantly over time while maintaining high‑quality, trustworthy personal finance content.
To succeed in this role, you’ll need strong instincts for what keeps viewers watching, comfort working with performance data, and the ability to manage multiple contributors and workflows at once. You should be equally comfortable zooming out to plan a content roadmap and zooming in to rewrite a script or leave frame‑by‑frame feedback.
This role is contract‑to‑hire and will play a key role in growing video from its current state (~$15K/month) into a $500K+ annual revenue stream.
SUCCESS LOOKS LIKE
Selecting video topics that consistently maximize viewer engagement, watch time, and revenue
Optimizing scripts to increase retention, clarity, and completion rates
Improving thumbnail and on‑screen graphic performance through testing and iteration
Building and maintaining an efficient, scalable video workflow
Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets
Maintaining high quality and brand consistency across all video content
Monitoring video performance metrics and proactively identifying opportunities for improvement
Growing video revenue from its current level toward a $500K+ annual run rate
Establishing FinanceBuzz as a trusted and engaging personal finance video brand
Core Responsibilities
Own the video content strategy for syndication platforms, with a primary focus on MSN
Plan and maintain the video content calendar
Write, edit, and optimize video scripts
Provide detailed feedback to video editors and designers
Optimize thumbnails, titles, and on‑screen graphics for engagement
Oversee video production workflows for speed, quality, and consistency
Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
Conduct quality control on all video outputs
Track and report on video performance metrics and revenue
COMPETENCIES
Performance‑Driven: Obsessed with engagement, watch time, and revenue outcomes
Detail‑Oriented: Catches issues before they go live and pushes for constant improvement
Strategic & Tactical: Thinks big‑picture while staying deeply involved in execution
Ownership Mentality: Treats the video business as their own and takes responsibility for results
Adaptable: Thrives in a fast‑changing environment and adjusts strategy based on performance data
Collaborative: Works closely with editorial, design, and operations partners
Coachability: Welcomes feedback and actively seeks ways to improve systems and output
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Want to accelerate your career? Apply now!
Equal Employment Opportunity
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Mid‑Senior level
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In Summary: Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState . You’ll own the strategy, planning, and performance of FinanceBuzz’s video content, with a primary focus on syndication platforms (especially MSN) Your goal is to scale video revenue significantly over time while maintaining high quality, trustworthy personal finance content .
En Español: Video Strategist Launch Potato Join para postularse a la función de video estrategista en Launch potato. ¿Quiénes somos nosotros? La launch potato es una compañía de medios digitales rentable que alcanza más de 30 millones de visitantes mensuales a través de marcas como FinanceBuzz, All About Cookies y OnlyInYourState. Como Discovery and Conversion Company, nuestra misión es conectar a los consumidores con las principales marcas del mundo mediante contenido y tecnología basadas en datos. Con sede en el sur de Florida con un equipo remoto primero que abarca 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde velocidad, propiedad e impacto medible impulsan el éxito. Esta es una posición de contrato a contratación. COMPENSACIÓN $65,000 $80,000 al año. DEBE Tener experiencia demostrada para impulsar el rendimiento, la participación y el tiempo de visualización del video, idealmente en un entorno centrado en los ingresos Una gran comprensión de las plataformas de sindicación de videos (preferido por MSN) y cómo recompensan el compromiso Experiencia práctica con escritura de guiones, edición de comentarios y optimización de vídeo Confort administrar freelancers, asignar trabajo y supervisar calidad y plazos Capacidad para analizar métricas de desempeño y traducir conocimientos en mejoras accionables Un fuerte papel organizativo y comodidad jugando múltiples proyectos simultáneamente Excelentes habilidades de comunicación escrita y verbal Personal en un ambiente Disponibilidad para experimentar, probar e incorporar rápidamente Apertitud a integrar herramientas de IA remotas en la redacción de comandos, flujo de imagen y trabajo EXPERIEN + 3 años de gestión, asignación de trabajo y supervisión de la calidad La estrategia de planificación de rendimiento de vídeos o su contenido social se centra principalmente en sus capacidades financieras. Estará directamente involucrado en la selección de temas, redacción de guiones, comentarios de edición, miniatura y optimización gráfica en pantalla y análisis del rendimiento. Su objetivo es simple pero ambicioso: aumentar significativamente los ingresos por vídeos a lo largo del tiempo mientras se mantiene un contenido de finanzas personales de alta calidad y confiable. Este papel es un contrato de contratación y desempeñará un papel clave en el crecimiento del video desde su estado actual (~$15K/mes) hasta una fuente de ingresos anual de $500K +. SUCCESS LOOKS LIKE Seleccionar temas de vídeo que maximizen constantemente la participación del espectador, tiempo de visualización e ingresos Optimizar scripts para aumentar las tasas de retención, claridad y finalización Mejorando los rendimientos miniaturales y gráficos en pantalla a través de pruebas y iteraciones Proyecto: Construir y mantener un flujo de trabajo de vídeo eficiente y escalable Los trabajadores independientes deben coordinarse con eficacia sus operaciones de negocio: Asesorarse eficazmente al trabajo, otorgar retroalimentación rápida y pagos rápidos Asegurar que se mantengan altos niveles de calidad y coherencia Las estrategias de desarrollo y ejecución de todos los contenidos de video Se centran en mejorar el rendimiento y la calidad de contenido de los editores y ejecutivos Definiendo y desarrollando los resultados de los programas de gestión de videos y los medios de comunicación, así como hacer frente a todas las cuestiones relacionadas con el diseño y la distribución de vídeos y la creación de imágenes; Manejar y gestionar las capacidades de las plataformas directas y las redes sociales: Su paquete de compensación incluye un salario base, bonos para compartir ganancias y beneficios competitivos. Launch Potato es una compañía impulsada por el rendimiento, lo que significa que una vez que se contrate, los aumentos futuros se basarán en el desempeño corporativo y personal, no en ajustes anuales del costo de vida. ¿Quieres acelerar tu carrera? solicita ahora! Igualdad de oportunidades de empleo Desde el primer día, nos hemos comprometido a tener un equipo diverso e inclusivo y cultura. Nos sentimos orgullosos de ser una empresa de Equal Opportunity Employment. Valoramos la diversidad, equidad e inclusión.